Is Women’s Empowerment as Simple as Drawing a Line? Thoughts on the Khede Kasra Campaign

Back in early 2008, the Hariri Foundation’s Women Empowerment Program wanted to start a national campaign addressing Lebanese society—all its classes, religions, and cultural backgrounds—with one goal: that the idea of “women’s rights” is not a prestigious cliché, but a value and a part in our daily life. So they hired Leo Burnett to do that in a low-cost way that stays away from religious issues.In his interview with Nathalie Bontems, Bukhara Mouzannar, the executive creative director at Leo B … [Read more...]

Someone to Watch Over Me: On the Saudi Guardianship Campaign

When a woman says, “My guardian knows what’s best for me,” what should we do?Earlier this month, blogger Eman Al Nafjan posted her feelings about a new campaign in Saudi Arabia. The campaign, which began last month, is called “My guardian knows what’s best for me” and aims to gather one million signatures in support of the kingdom’s status quo in regard to women’s guardianship laws. According to Al Nafjan, two Saudi princesses who support this campaign have started their own websites devoted to … [Read more...]