Did you know that studies reveal that our response to anything we hear is initially belief, and that this is followed by our cognitive analysis kicking in that will believe this belief or proceed to unbelieve this belief?
Did you know that this initial message we hear and immediately believe is augmented by the physical attractiveness of the person saying it, including what the person is wearing?
Did you know that this initial message we hear and immediately believe is also augmented by the level of intensity of the emotion of the person saying it?
Did you know that persistent repetition of this message by the person saying it prevents our cognition from kicking in to unbelieve the message?
Did you know that if you add significant others around you who also believe the message, that this makes it nearly impossible to unbelieve it?
This is why I think it is important to take a break from the message and from the people saying it and maybe even from the people endorsing it.
You might be surprised how quickly you unbelieve the things you have been believing.
*I was inspired in part to write this from a book I’m reading, Peter Sheahan’s Making It Happen, as well as Daniel Gilbert’s Stumbling on Happiness.