Samuel Adams: Once Might be a Mistake. Four Times is a Pattern.

Boston beer company jim koch

Jim Koch, founder and chairman, Samuel Adams Beer

 

Kathy Schiffer wrote a post yesterday that moved Samuel Adams beer from a purveyor of too-politically correct advertising to dedicated Christian basher and misogynist. 

I wrote a couple of days ago about the Samuel Adams beer commercial in which the company aired an ad that conflated their beer with the Declaration of Independence and then paraphrased it to take the words “endowed by their Creator” out of this quote?

Once the not-so-surprising backlash began, Samuel Adams issued the meaningless comment (I wouldn’t call it an apology) that they were just following the guidelines of the beer manufacturer’s association. I assume that Samuel Adams beer is a member of this association and voted on these “guidelines” which hardly makes them binding. The comment is, as I said, meaningless. 

However Kathy moved the discussion to a whole new level by informing her readers of Samuel Adams’ past behavior. She is speaking of Samuel Adams’ company chairman, Jim Koch, when she says (emphasis mine):

It appears that Mr Koch made the usual lame comment when the public got angry. “We are not in control of the program,” he claimed, “and it was never our intent to part of a radio station promotion that cross the line.” In 2002, Boston Beer Company Chairman Jim Koch (pronounced “Cook”) was the so-called Grand Marshall of the “Sex for Sam” stunt, a radio contest on WNEW-FM in Manhattan.  Syndicated radio shock jocks Opie and Anthony staged a contest, challenging couples to engage in sexual activity in risky public places:  in taxis, in ATM vestibules, in the Disney Store and—wait for it!—in St. Patrick’s Cathedral.   Couples earned points (5, 10 or more) for each tryst in a public place.  The couple who succeeded in engaging in sexual intercourse in St. Patrick’s Cathedral were awarded 25 points for their effort.  The only way to earn more points was to engage in coitus at Koch’s feet—for which enterprising exhibitionist couples earned 30 points.

There are a few holes in the denial I put in italics. 

First, as Kathy points out:

Of course, this was the third time Koch’s company sponsored the “Sex for Sam” contest. And while acknowledging that his “presence on the show was a lapse in judgment, a serious mistake,” Koch has avoided describing just what he was doing in Opie and Anthony’s studio.

Along with handing out bottles of Sam Adams to contestants who stopped by the studio to take a break from having sex in cabs, ATM vestibules, and the Disney Store, Koch also served as the contest’s official “celebrity” voyeur. That meant if couples had sex in front of Koch, they were awarded 30 points (by comparison, sex in St. Patrick’s Cathedral was worth 25 points).

According to the audio clips you’ll find below, Koch watched as five couples attempted to obtain those 30 points (only two, um, succeeded). While Koch said he felt embarrassed for the three couples who failed to complete the act before him, he told Opie and Anthony that the competitors were, “awesome, all of ‘em, better teams. The quality gets better every year. (To read the rest go here.)

Second, he was advertising on and participating in the Opie and Anthony Show. Does anybody remember Opie and Anthony? They’re the sorry excuses for men who “interviewed” a “homeless” man and laughed approvingly and joked with him as he described in graphic terms how he wanted to rape and beat then Secretary of State Condoleeza Rice and also how he wanted to rape First Lady Laura Bush to death. I’ve heard a recording of this routine. I am not going to say more about it, because it makes me too angry. 

One ad might mean that the advertiser approved the campaign and was not aware of exactly what each specific ad had in it. Lame comments about following their own manufacturer’s association guidelines are admission that they knew, approved the ad, are not sorry and think we’re all stupid enough to buy their little comment as a reason. 

Stop making excuses

But four times is a pattern, especially when three of those times involved active participation by the company’s founder and chairman. It moves the question from political correctness carried to the point that we are now editing the Declaration of Independence (which is bad enough) to deliberate Christian and Catholic bashing. The kind of thing the company sponsored on Opie and Anthony puts them outside the line, or at least it does with me. The fact that they supported Opie and Anthony …. no words.

I believe that the “comedy” routine about the First Lady and Secretary of State came after Samuel Adams’ beer sponsored the Sex for Sam promotion. But it is in keeping with what the continuous message of the show. Opie and Anthony had one “joke:” degradation of women and overt misogyny. In my opinion, misogyny, including incitment to violence against, and in some cases such as the one concerning the First Lady, murder of women, for laughs was the Opie and Anthony show. 

Frankly, I don’t see how any decent human being would ever advertise on Opie and Anthony, based on their misogyny and support of violence and degradation of women. 

My advice to those who want a clean conscience: Lay your money down for a product that does not support Catholic bashing, Christian bashing, dehumanizing and degrading exhibitionist sex and does not buy advertising on shows that promote the rape, battering and murder of women. 

 

 

 

Political Correctness and Editing Historic Documents

Does the code of your professional organization require you to change the wording on historic documents? How about the foundational document of our country? Does the code of your professional organization supersede that?

Samuel Adams Beer manufacturers are claiming that it does.

Their 4th of July commercial traded on the fact that their brand of beer carries the name Samuel Adams. Samuel Adams was one of the signers of the Declaration of Independence. The actor in the commercial is shown drawing a brewski while he recites a version of these words from the Declaration:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

The Samuel Adams version goes like this:

… all men are created equal. They are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.

Aside from the overall cheesiness of conflating a beer with the Declaration of Independence, quite a few people are upset by the editing of the words themselves. Personally, I think that if you’re going to quote a document of the importance of the Declaration of Independence, you should quote it. This is a paraphrase of sorts, pretending to be a quote. However that is a minor quibble.

The reason the ad has drawn fire, so much fire that the beer manufacturers had to issue their flabby little explanation about how they were following their beer manufacturer’s guidelines, is what the paraphrase left out altogether.

If you compare the quote from the actual Declaration of Independence with the paraphrase used in the ad, it’s easy to spot. They left out the phrase “endowed by their Creator.”

There was a time when people would have shrugged this off. But in today’s world of politically correct censorship and overt bullying against people of religious faith, it struck a nerve, and it should have.

I am not a beer drinker. I can not stand the taste of the stuff. So it’s easy for me to say this. But, there are plenty of other brands of beer you can buy, some of them which may not be such slaves to the guidelines of their association. (Which, I would guess were voted on by the manufacturer members of the association.)

 

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