Apple’s board fired Steve Jobs in the 1970s.
He went on to a company that ultimately gave us Toy Story and many other computer animated blockbuster films and another company that created what became Mac OSX.
In the meantime, Apple made a lot of money selling the Macintosh, which Steve Jobs had master-minded. When other companies, particularly Microsoft, caught up with Apple’s early competitive advantage and passed it by, Apple began to founder.
I was forced to use an Apple computer for desktop publishing in the mid 1990s, and it was dreadful. I could not wait to get back to my pc. The old Mac OS couldn’t do the job anymore. It was buggy and out of date.
Apple brought Steve Jobs back by buying his operating system from him. At the same time, they put him back in the company loop.
This video is the announcement of this move to bring Steve Jobs back. It begins with a totally ham-handed presentation by the man who was running Apple into the ground at that time, followed by a presentation by Steve Jobs explaining the new operating system. Jobs’ presentation is followed by more ham-handedness that ends in dragging an obviously disgusted Jobs and his co-founder Steve Wozniak back on the stage for a final, underwhelming presentation.
It’s long, but it’s also a case study in the difference between pedestrian leadership and genius leadership. Jobs is clearly angry when he walks out on the stage. I would imagine he was embarrassed to be following such a bad act and angry about what Apple had devolved to.
How does this apply to the word “consubstantial” and the mass? It applies because Jesus deserves better than the pedestrian ugliness of the first presentation in this video. He deserves a liturgy that communicates clearly and is beautiful.
Making the mass ugly because of theological pretensions is a mistake. It is always a mistake. It is an everlasting mistake.
If you watch this video, you will see a dramatic demonstration of the power of simplicity in communication.
I keep hammering on the word consubstantial because it is so unforgivably ugly, awkward, unmelodius and downright insulting. It insults the laity with its high-handed obscurity, and it insults the mass, where heaven touches earth, with its ugliness.
I am not unhappy about or opposed to the changes in the liturgy. It doesn’t bother me one bit. Guarding the liturgy is one of the Church’s primary jobs. What bothers me is when the changes are a step down. The liturgy should be beautiful. It should soar and sing with our love for the God Who made us.
Consubstantial is like a brick on the prayer path of the mass that trips people and causes them to fall out of the rhythm of the worship and awe that leads them to the eucharist. People should not have to overcome the language of the mass. They should be uplifted by it.
My message to Church leadership as it is considering the new evangelization is to start speaking more directly and clearly. Talk to people instead of talking at them. You are communicating the greatest story ever told which tells the truth of the only Hope the world has ever had. Stop mumbling and talking to one another and speak out. Preach Christ.
Here’s the video.