From the Marlboro Man to Pajama Boy: The “Evolution” of Manhood?

marlboro

A Picture is Worth 1000 Words Marketers know this.  They know that images imprint themselves on our minds and on the collective soul of society.  Marketing images not only try to shape society’s perceptions, but sometimes they reflect at least some truth about society.  Marketers use images to create a need for a product—choosing images that elicit our identification with the image or stir up in us the desire to emulate that image.  For example, if the image is of a man who always gets the girl … [Read more...]


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