The Holy Spirit and the Affect Heuristic

I’ve been re-reading Daniel Kahnman’s wonderful book, Thinking, Fast and Slow and came upon the section in which he discusses the ‘affect heuristic’. The affect heuristic is the notion that people often make decisions based on their feelings or emotions about the topic at hand. It is an example of “substitution”, in which “the answer to an easy question (How do I feel about it?) serves as an answer to a much harder question (What do I think about it?)”. (139) One of the most famous experiments ( … [Read more...]