Black Friday and the Threat of Materialism

BLACK FRIDAYScenes of hungry angry shoppers fighting over big screen TVs are likely to show up today as Black Friday hits us once again.

Its easy to see the greed and blame our materialistic culture without seeing the deeper threat.

Every argument is a theological argument, and the vulgarity and futility of Black Friday reveals a philosophical-theological crisis at the heart of our culture.

Its called “Materialism”. Its easy enough to see the consumerism of Black Friday and say this is materialism but the behaviors are a symptom, not the disease.

The disease is the philosophy of materialism which put simply is “What you see is what you get.”

The materialist thinks the physical world is all there is. There is no spiritual realm, no invisible reality. There are no demons, no angels, no heaven and no hell. What you see is what you get and when you die that’s the end. Flat line. Zero. Zilch. Nada. Nothing.

Materialism is therefore implicitly atheistic, and it is the philosophy of materialism which is the default setting for a huge number of Americans.  They don’t SAY they’re atheist, but they behave as if they are atheists because they put all their trust in the Almighty Dollar. They believe their material goodies will make them happy and they serve the Almighty Dollar with all their heart, soul, mind and body.

How does one counter Materialism? I think the most practical way to counter materialism is to tithe. What I mean is “give large amounts of your money away.” Don’t get all huffy and think I am asking you to give me your money. I’m not.

I’m suggesting that you tithe 10% of your income. Give to your parish, give to your church, give to the poor, give to the charity of your choice–just give, because by giving you are killing the great god Mammon. You are showing the Almighty Dollar who’s boss. You’re in charge and by giving you are breaking your dependence on material stuff for your security.

When you learn to tithe you will have learned one of the most important and basic rules of the spiritual life: to be in control of your physical appetites. Tithing leads to happiness. Tithing leads to increased self control. Tithing leads to hard work (because you’ve given so much away you have to work harder) Tithing leads to contentment. Tithing kills the Golden Calf and exchanges it for the Lamb.

Tithing leads you closer to God.

Trust me.

Materialism is one of twelve “isms” that undermine dynamic Catholicism.  I outline these in my parish missions and conference talks and illustrate them with a powerpoint presentation. If you would like me to speak to your diocesan conference, men’s conference or parish mission send an email to frlongenecker@att.net 

Image Creative Commons


Browse Our Archives

Follow Us!