Pharmacy Guild Of Australia Withdraws Endorsement Of Alt Med Company Blackmores

My earlier blog-post features the details of the case:  ‘Coke And Fries’ Backlash – Pharmacy Guild Of Australia’s Alt Med Tie-In With Blackmores.

Pharmacy Guild of Australia press release (PDF) Link

The Pharmacy Guild of Australia and Blackmores have agreed that the Gold Cross endorsement of the Blackmores Companions range of complementary medicines will be withdrawn.

The mutual decision has been taken in view of the strong level of public concern about the proposal, based on some media reporting of the endorsement which was ill-informed and inflammatory.

The last thing the Guild would ever want to do is deplete the credibility of community pharmacists, or damage the trust in which they are held by Australians. That trust and confidence is of paramount importance to the Guild and to our Members.

About Kylie Sturgess

Kylie Sturgess is a Philosophy teacher, media and psychology student, blogger at Patheos and podcaster at Token Skeptic. She has conducted over a hundred interviews including artists, scientists, politicians and activists, worldwide.
She’s the author of the ‘Curiouser and Curiouser‘ column at the Committee for Skeptical Inquiry website and travels internationally lecturing on feminism, skepticism, and science.

  • Aliasalpha

    Is this a good plan? Diluting their support makes them that much more homeopathically powerful!

  • John Morales

    1The mutual decision has been taken in view of the strong level of public concern about the proposal, based on some media reporting of the endorsement which was ill-informed and inflammatory.
    [...]
    The last thing the Guild would ever want to do is deplete the credibility of community pharmacists

    What, they’re saying they don’t think endorsing woo for profit was problematic or had any bearing on their credibility*, whilst acknowledging there was a strong level of public concern about it?

    * That was only due to ill-informed and inflammatory media reporting of the endorsement.

    Sure.

  • BillyJoe

    That is known as a notapology.
    I suggest we continue to Black Ban Blackmores until they actually apologise.

    • John Morales

      Well, maybe, but the only way you can black ban them is if you purchase their products in the first instance, in which case, you’re into “natural” remedies anyway. That’s their brand, no?


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