Little Kitten – The Future Of Storytelling

Thanks to Sara for this find!

Neuroeconomics pioneer Paul Zak, director of the Center for Neuroeconomic Studies and author of The Moral Molecule: The Source of Love and Prosperity. In this short film on empathy, neurochemistry, and the dramatic arc, directed and edited by Kirby Ferguson and animated by Henrique Barone, Zak takes us inside his lab, where he studies how people respond to stories.

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