That ad certainly got me. When I first saw it, I thought the anti-gay marriage folks had finally got their publicity into full gear. It was only about 2/3rds of the way through when I realized it was going to steer in favor of gay marriage. It may sway a few undecided voters, but I’m not sure there are many undecided voters left.
The think that bothers me about putting marriage into the state constitution is we are using the constitution to enshrine what is a generational issue. That is not what the constitution is for. If this amendment passes, we are all going to have to re-visit this whole thing in a few years and undo it, after the demographics have changed enough to slant public opinion in the other way.
The constitution should not be used as an vehicle for setting generational values into stone. Funny how people who complain about big government are more than happy to turn around and use the biggest government hammer that exists, the constitution, whenever it suits their agenda.