Short answer: I asked.
In November, I started thinking about Christmas. Not what I would get, or what I would give. Instead, I was listening to all of the reports about iPads and Kindles that were going to be sold over the holidays. Combine that with millions of dollars given on Amazon gift cards, and I thought: There are going to be a lot of ebooks sold in the two weeks after Christmas!
So I composed an email and sent it to every publisher with whom I’ve had a book in the past. I asked them if they’d be willing to drop the price of my ebooks in to $.99 for one week, starting on Christmas. All but one did, but it took some coaxing. As a result, we (Doug Pagitt and I) sold a bunch of books.
Here are my tips, based on this experience: