In your latest update to Apple’s free program, iTunes, Ping is gone. It’s disappeared. What is Ping?, you ask. (Well, you should be asking, What was Ping?) Ping was an attempt by Apple to get into the social media game by allowing people to easily share what songs they were listening to, liking, etc.
You know how people are always using Spotify or Pandora to share with you on Facebook the song that they’re listening to at the moment? Well, Apple was hoping that since over 300 million people use iTunes, they could get a piece of the action.
But it didn’t work. Ping had a low adoption rate — at least by Apple’s standards — so they killed the program. They didn’t keep it going for the millions of people who used it. They didn’t apologize. They just euthanized it and moved on.
Google Wave was an online, real-time collaboration tool. I liked it, a lot, and I used it. But not enough people did. When asked about the death of Google Wave, CEO Eric Schmidt said,