At Church Marketing Sucks, Brade Abare floats an idea that’s sooooo crazy that it
Imagine an association of churches—or denomination(s)—who would partner together with the USPS to function as a local post office. No other organization in the U.S. has as many locations as churches do. Larger churches could function as processing centers. Any church could serve as the delivery center and mobilize volunteers to deliver mail, and provide a pickup service for the times when packages require special attention. Churches could offer this seven days a week and on holidays, especially Christmas and Easter.
It would be a great way for churches to actually meet their neighbors (something far too many church struggle with, ironically). No proselytizing or manipulating or passing out church flyers at the same time. No throwing away mail that seems inappropriate to deliver. This is about being the church by serving the community, loving church neighbors, and facilitating communication. Talk about great marketing! Imagine the opportunities for conversation that would come about if our churches were face-to-face with the community every day? Don’t believe me? Ask your local postman/postwoman and tell me if they don’t have strong ties to the neighborhood.