Today I begin teaching an online course for Andover-Newton Theological School called, “Pastoral Uses of Social Media.” In the course, we’re learning about social media and its ministry uses, but we’re also learning about how social media has been a game-changer as far as being a leader in our culture.
To that end, I’ve assigned four books in the course, each of which has a lot to say about the way that organizations (like churches and ministries) need to organize themselves for the future. The fact is, you can invest all you want in social media in order to advance the mission of your church, but if you don’t understand how the social web has changed how people relate to one another, then you might as well stick with mailers.
Each of these books has key insights about what’s going on right now, and I highly recommend them all.
The four books are: