by Jesse Galef
Finally, a creative protest! Living in the DC area, I witness a lot of demonstrations. In general, I find them either over the top, toothless, or just plain boring. No so with this demonstration against homeopathy:
In what is being billed as “rationalism’s Kool-Aid moment”, a mass “overdose” is being planned next week in protest at the marketing of homoeopathic medicines.
More than 300 people who style themselves as “homoeopathy sceptics” will each swallow an entire bottle of homoeopathic pills in protest at the continued marketing of homoeopathic medicines by Boots, the high street chemist chain.
The organizing group is the British 10.23 group, named after Avagadro’s number. The protest will be on January 30th at 10:23. There’s so much to like about this idea. Working in communications and PR, I’ve found that one of the best ways to get media attention is through creativity and novelty. And this is spot-on. (To be fair, James Randi talks about doing something like this in front of Congress. I’ll find the related video tonight.)
Boots, the chemist (pharmacist, as we call them here in America) chain issued a response: “We know that many people believe in the benefits of complementary medicines and we aim to offer the products we know our customers want.”
Right, and trashy tabloids know that many of their customers want outrageous stories of batboys, aliens, and bigfoot, but we trust reputable newspapers to be honest and accurate about their news stories. Respectable newspapers don’t print these false stories just because they’ll sell. And no respectable chemist should advertise homeopathic “medicine” just because they sell. Customers shouldn’t be tricked into thinking they’re buying something they’re not.
In an open letter to Boots last November, the 10.23 Group wrote: “The majority of people do not have the time or inclination to check whether the scientific literature supports the claims of efficacy made by products such as homoeopathy. We trust brands such as Boots to check the facts for us, to provide sound medical advice that is in our interest, and supply only those products with a demonstrable medical benefit. We don’t expect to find products on the shelf at our local pharmacy which do not work.”
The letter also warned that the products could be dangerous if they led patients to delay seeking proper medical assistance because they believed homoeopathy could treat their condition.
Exactly. Peddling sugar pills as medicine is worse than publishing false but entertaining stories — people can be hurt.
There’s a place for the placebo effect, and I’m ok with a doctor prescribing sugar pills if he or she deems them a good course of action. But the decision to use fake medicine should be in the hands of a trained professional who knows the situation.
(Image from Flickr under creative commons)


Am I the only one who has noticed that skeptics seem more likely to have a very dry sense of humor? I don’t want to make a definitive generalization, but in my experience the people I talk to in skeptical groups are very likely to be fans of The Hitchhiker’s Guide to the Galaxy, Monty Python, and Terry Pratchett. I have a theory as to why this is.
Jesse Galef reading The Portable Atheist while breakdancing

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