
That’s part of an “Unhate” campaign from Benetton. They got heat from the Vatican about it, and they pulled the image of the Pope.
But why just that one? Why is it more offensive for the Pope to be photoshopped kissing another world leader, but not other world leaders? Benetton said:
‘We are sorry that the use of an image of the pontiff and the imam should have offended the sensibilities of the faithful in this way. We have decided with immediate effect to withdraw this image from every publication.’
What do you think — should they have withdrawn the image?
And what do you think of the campaign itself?
Whatever it is, it’s brilliant marketing. It’s being talked about everywhere.





Ireland just gave a middle finger to the Catholic church, and it’s a bit shocked. They 

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