Richard Thaler,a Business professor from the University of Chicago, has an interesting question:
I am doing research for a new book and would hope to elicit informed responses to the following question:
The flat earth and geocentric world are examples of wrong scientific beliefs that were held for long periods. Can you name your favorite example and for extra credit why it was believed to be true?
He’s gotten a number of interesting answers, and most are reasonable. Rupert Sheldrake, who is famous for his research into parapsychology, avoids self-serving shots at skepticism and talks about determinism. Lee Smolin resists the temptation to mention string theory.
For my money, it’s hard to beat the Four Humors theory of disease and human personality. According to this theory, which began in the ancient world, human disease and human temperaments were governed by the proportion of four substances in the human body: blood, phlegm, black and yellow bile.
Perhaps the only advantage of being poor in the middle ages was not having to deal with physicians who were trained in the four humors. Dealing with the chants and herbs of the village cunning woman would be bliss compared to being regularly bled by a trained doctor, and just as likely to be effective.
I can’t say why this was persuasive, except that it was probably the first systematic treatment of both disease and personality. It probably appealed to that type of person who wants big theories that explain everything at once. Since the humors could correspond to the four greek elements (fire, earth, air, water) it could be seen as a theory of nearly everything.
I also can’t explain why Tim LaHaye has apparently tried to bring back the four temperaments idea. Except that … it’s Tim LaHaye, and nonsense is what he does.








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