It seems the Sci Fi channel has hired aliens for marketing consultants. They are changing their name to “SyFy,” perhaps the worst TV branding mistake ever.
They are trying to go for a less “geeky” image:
In some universe, the name “Syfy” is less geeky than the name “Sci Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this one….
“What we love about this is we hopefully get the best of both worlds,” Mr. Howe said. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.”
If I was an investor in the Sci Fi channel, I’d be scared for their future. But since I’m not, I’ll just laugh.
As Cynical-C said, “Looks like the SciFi network just changed their brand from one that is instantly recognizable to one that sounds like an abbreviation for an STD.”
Though their tagline is pretty good: “Imagine Greater.” I just think they left off “Names” from the end.
Update: As Jonathan points out in the comments, another reason for the change is they can trademark “SyFy” whereas they cannot trademark “Sci Fi.”
Let’s try something different. This weekend, you’re the blogger.
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