Now this is a blockbuster.
Warren Cole Smith at World Magazine is reporting today that Mars Hill Church helped their controversial pastor get a spot for his book Real Marriage on the New York Time best sellers list in 2012. According to a document obtained by World, Driscoll and Mars Hill used Result Source to get the job done. Result Source was the subject of a 2013 WSJ story with a focus on getting authors on best seller lists.
The process used to game the system is complex and is the subject of much of the World article.
The book was #1 on the list for one week, Jan. 22, 2012. Around Valentine’s Day it was #12 for two weeks in a row.
The book has received mixed reviews and contains numerous citation errors which I have documented here. The publisher acknowledged the issues and is in process of correcting them. A couple of issues have already been addressed.
Let’s put two and two together. Yesterday, World reported that Mars Hill Church requires employees to sign a non-disclosure agreement, meaning they cannot discuss information gained during their employment at MHC. Today, we learn that Mars Hill Church entered an agreement to arrange sales in such a way to secure spots on various best seller lists for Mark Driscoll’s book Real Marriage. I imagine those who thought gaming the system was a good idea would not want such information widely known. Regarding my supposition, I can say that many people I have talked to have expressed a fear to talk, citing their non-disclosure agreement.
See all article relating the Mark Driscoll controversy here.