On Monday, I pointed out that Mars Hill Spokesman Justin Dean claimed a role in helping Mark Driscoll’s book Real Marriage get to #1 on the New York Times Bestseller list. Dean’s bio on a website called Innovate4Jesus touted the accomplishment even though it is now known that the book was guaranteed an appearance on the NYT list due to the work of consulting firm Result Source. Result Source used subterfuge to purchase books in order to lift Real Marriage to the top spot on the list. Earlier today, Innovate4Jesus scrubbed Dean’s bio of reference to the bestseller campaign. On Monday, Dean’s bio appeared as follows:
No explanation given.
Innovate4Jesus appears to have a cozy relationship with Mars Hill Church. Mark Driscoll has several videos embedded on the site and there is a Mars Hill channel. While this probably won’t last long, Driscoll’s bio on the site also touts the NYT Bestseller status of Real Marriage.