One More Misguided Distraction for Measuring “Self-Importance”

Is it not enough that those of us actively engaged in social media face the temptation to make false comparisons? (Susie has more "followers"; Bill's lame post get retweeted multiple times!) Now we are beckoned to measure our social influence through Klout.According to Jim Duffy's  "Klout Review & Rating," PCMag (June 2011): "Klout scores are supplemented with three nominally more specific measures, which Klout calls "true reach," "amplification" and "network impact." True reach is bas … [Read more...]