I live in Salem, Massachusetts and practice Witchcraft.
The statement above would probably not come as a shock to many, Pagan or non-Pagan alike who have ever heard of this notorious city where, during the infamous Salem Witch Trials of 1692, 19 people were hanged, one was crushed under rocks, and hundreds were imprisoned under the false charge of Witchcraft. Each year, many of our nearly one million annual visitors who come to the Witch City expect our downtown tourist area to appear like something out of Harry Potter. Some are even amazed that we have something as normal as a CVS Pharmacy along our streets.
The truth, while much more realistic, is still fascinating. Salem holds what is quite possibly the largest occult retail center in the world with at least 15 Occult or metaphysical shops within the half mile radius of our small downtown. It’s a Pagan shopper’s dream and, as a result, Witches and Pagans visit our city throughout the year and especially in October. Two of the shops, HEX and OMEN, are mine, one focused on magic and the other on divination and readings. I also host Salem’s annual Festival of the Dead each October, which includes a psychic fair and a Witches’ Ball. Recently, I was elected to the board of directors of our City-run tourism organization, the only owner of a Witchcraft business on it, so I have to play dual roles of “Witchcraft impresario,” to quote Wild Hunt’s Jason, and grunt-work marketer for all that Salem has to offer the world, be it Witch shops or tall ships. Growing up in the Salem area, I don’t think I ever imagined I’d be doing this with my life, but it’s been a truly rewarding experience … sometimes.
Salem is also known for drama. Particularly within the Pagan community, we’re notorious for it. And this reputation is not entirely unearned. We’ve got backbiting, gossip, treachery, and deceit, just like any city or town. But, because we’re under the microscope of the mass media, our dramas play out on a global stage. Conflicts that happen here, be they Witch-related or otherwise, often end up in newspapers around the globe and many have been seen here on the Wild Hunt. But it’s not just Witchcraft that drives our issues. People find what happens in Salem so interesting that we once made BBC TV in the UK for two 8 year old boys who had the police called on them by a local street vendor for running a lemonade stand on Salem Common, the park in the center of town. And who can forget (much as I try), the raccoon debacle of 2007, archived in detail on this very website. If it happens in Salem, the world seems to want to know about it.
To be fair, there’s drama everywhere in the world, including the Witch world, and nowhere is it greater than what I’ve seen flying across the Internet. I surmise that most of it comes from so many voices clamoring to define a religious path in the nascent stages of its modern resurgence. In Salem, this becomes more prominent because so many Witches and Pagans live here–most having moved here from somewhere else–and represent a myriad of traditions and paths. So the conflicts of who gets to define the Craft get up close and personal here. I might argue that this is true of any coagulated subculture. I’ve certainly seen it in the gay ghettos of my other minority status, where the gossip makes Salem seem like a silent monastery by comparison.
With all this drama, why would anyone want to visit, or, better yet, live here? Well, Salem is so more to me than a minority (and it is a minority) of Witches bitching. Salem is home. I grew up here. Salem is the chop suey sandwiches at the Salem Willows park. It’s the rich maritime history of the great age of sail and home to the nation’s 13th largest art museum. It’s raucous city council meetings discussing traffic and parking. It’s being able to purchase more magical and ritual products than can be had anywhere else in the world. It’s mouthwatering seafood restaurants. It’s a community of Witches and non-Witches alike, living their lives. More than anything, it’s the spirit of place here, which is truly magical. The occasional dramas pale next to the rich cultural setting that is the Witch City.
I’ve seen many a Pagan or Witch shy away from Salem because of things they’ve heard or even experienced. Some might have brought great things to this city. To them, I say come, whether it’s for a visit or to live. If the spirit of place is the composite of all who live, have lived, and even died in a place, then YOU become the magic and your words and wisdom becomes woven into the fabric of community here. Why bother, you might ask? Isn’t it easier to just believe the negative hype and forsake this city?
It’s not that easy.
Last year, the City of Salem commissioned a marketing study that asked participants why they chose Salem. Among the various attractions that were checked off, like architecture (64.3%), maritime history (65.9%), and shopping (55.4%), 88.8% of participants included the Modern Witch in their response. Nearly a million people come to Salem annually, so that’s nearly 900,000 people a year interested in the Craft. While this survey was not scientific, it gave us our first inkling of how many of our city’s visitors, most of whom are not Pagan or Witch, are interested in what we do. A large percentage of the shoppers in Salem’s Witch shops are neither Witches nor Pagans. They’re just people who are looking to bring magic into their lives. This is a phenomenal opportunity to educate non-Witches about the truths of our beliefs, and those leaders within our broader spiritual community could find a worse platform to correct misinformation about our faith communities than Salem.
Add to this that the media is fascinated with the Witch City. We continue to be featured throughout the year in national and international publications, television, radio, and more. Often, I’m asked by the media why there are Witches here now if there were no Witches in Salem in 1692. Once I’m done telling them that there’s no Temple Mount in Brooklyn, Jesus wasn’t crucified in Virginia, and that people of like mind can gather wherever they want in a free country, I point out that the city of Salem is more greatly associated with the word Witch than any other place on Earth, thanks to constant reinforcement by any academic institution that pounds the story of the 1692 trials into the minds of its students. What better place for real Witches to come and educate the public? And heck, who’s to say there weren’t a few magical practitioners hidden amongst the Puritans, but that’s a discussion for another time.
So, Salem has a need for education and a global podium to speak from. Who is going to define Witches in the eyes of the media that visits us so often? There are certainly many people here doing this work now, some doing it well, some not. There are those out there who feel they might be able to do a better job. To those people, I say come here. Offer the world your vision of the Craft. This is a fantastic place to do it. And if that vision is one of truth and magic and harmony, and not one of divisiveness, then all the better. I believe that the magic of the Craft and, particularly, the magic of Salem, is to be found in its diversity. While many throughout the Craft, and certainly here in Salem, find fault with their differences, I think it’s our differences that make us such an incredible cauldron of power.
Blessings from Salem,
Christian Day


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