High fashion and high ideals merge for Valentino’s 45th anniversary.

“As bombs fell during the first Gulf War, Valentino designed a simple, white column dress with the word ‘Peace’ embroidered on it in 14 languages. That ‘Peace’ dress is now the centerpiece of Valentino’s 45th anniversary fashion exhibition, surrounded by 300 more of his most glamorous evening gowns at Rome’s Ara Pacis monument commissioned by Emperor Augustus. ‘This monument is so amazing that we decided if you can’t beat it, join it,’ Giancarlo Giammetti, Valentino’s business partner, said to reporters before the opening. ‘We decided to create a pagan procession of women honoring the Ara Pacis.’”

The Ara Pacis Augustae (altar of majestic peace) personifies peace as a Roman goddess, and celebrated the Pax Romana, an era of relative tranquility after a number of wars (both civil and foreign). According to the organizers of the event, the show is mean to be a “spiritual journey” with the gowns embodying “floating ideas”, and unlike the hostilities to pagan displays in Greece, Italy seems to have no compunction at such an “unChristian” display of extravagance.

“Among the visitors to the exhibit was Italian Premier Romano Prodi. On hand to congratulate the designer at the opening was Rome’s Mayor Walter Veltroni, who announced the opening of a museum dedicated to Valentino and his fashion in a former city garage near the Roman Forums. ‘Rome is making an effort to keep up with the beauty of Valentino’s work,’ he said.”

Also attending the gala event were Sienna Miller, Sarah Jessica Parker, Joan Collins, Mick Jagger and Annie Lennox. Proving that while the UK and America may have jump-started the modern Paganism movement, the Italians remember that ancient paganism walked hand-in-hand with pomp, glitz, and high ideals, just like in the (very) old days.
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