On July 22nd the bookstore chain Borders started the process of closing its 399 remaining locations. This move was long predicted by industry watchers as the once-mighty chain wobbled in the face of Amazon.com's rise (a company it once outsourced to) and costly missteps in non-book merchandise. The last few weeks of media coverage has featured a mixture of fond reminiscences, 20/20 hindsight analysis,  and predictions for the future of the book-selling industry. Many of the predictions haven't … [Read more...]