The UK broadcasting regulatory body Ofcom (Office of Communications) has issued a new set of guidelines for ads peddling psychic and occult services. The new rules outright ban the selling of occult services on British television, and place restrictions on tarot and astrology programs.

“Television advertisements must not promote psychic practices or practices related to the occult [...] Psychic and occult-related practices include ouija, satanism, casting of spells, palmistry, attempts to contact the dead, divination, clairvoyance, clairaudience, the invocation of spirits or demons and exorcism. [...] Advertisements for personalised and live services that rely on belief in astrology, horoscopes, tarot and derivative practices are acceptable only on channels that are licensed for the purpose of the promotion of such services and are appropriately labelled: both the advertisement and the product or service itself must state that the product or service is for entertainment purposes only”.

This clarification and expansion of the guidelines has come during a rise of “participation” or “teleshopping” programs that peddle psychic solutions to life’s problems (“Psychic Sally,” for instance, which was dinged by Ofcom in July) . These programs are not only forced to label themselves as “for entertainment purposes only” but are also prohibited from using customer testimonials or giving bad news.

“Ofcom’s rules further have specific guidelines preventing presenters from predicting “negative experiences or specific events” in readings, such as births, deaths, marriages or new job, or offering “life-changing advice” related to health or finance.”

To be fair, Ofcom also regulates mainstream religious bodies from making supernatural claims in advertising, but its troubling that Satanism is singled out here, as it is a belief system and not simply an “occult practice.” We also enter into murky ground when determining what is “related to the occult” and what isn’t. Is Wicca “occult” or does it fall under the broader religious guidelines? I’m all for regulation that hinders scam-artists, but imprecise or misinformed wording could end up placing burdens on the expression of core belief systems, and not simply stopping bad actors. I’d be interested to hear what my UK readers think of this, and if they think the rules will be challenged.

Top Story: Solar Cross, a non-profit religious organization dedicated to pan-magical practice, worship, education, research and outreach, co-founded by T. Thorn Coyle, Jonathan Korman, and Robert Russell, has announced the official launch of their organization’s e-publishing venture.

“Solar Cross is pleased to announce the official launch of our e-publishing venture with the release of the formerly out of print Magick of Qabalah. This is the first in a line of magickal, esoteric, and Pagan books to be issued from the LVX/NOX and Sunna Press imprints. We are committed to bringing forth both original and out of print books as well as shorter works on practice and craft.”

Their first release is “The Magick of Qabalah” by British author Kala Trobe and is currently available via Amazon, with more platforms to be rolled out shortly. Future releases from the LVX/NOX and Sunna Press e-publishing imprints include works by  T. Thorn Coyle, Diana Paxson, and Shen-tat. With the large number of Pagan and occult works that are out of print, this is an exciting and useful first step in using the power of digital publishing to rescue lost classics and important developmental works in the history of our communities. I’m hoping this is the start of a far larger trend.

In Other News:

• Speaking of e-publishing, two well-received Pagan works are now available in digital formats for the first time. Erynn Rowan Laurie’s “Ogam: Weaving Word Wisdom” and Margot Adler’s seminal “Drawing Down the Moon: Witches, Druids, Goddess-Worshippers, and Other Pagans in America” (check out The Wild Hunt’s interview with Margot Adler on the release of the 2006 edition of the book).
• Mary K. Greer lets us know about an incredible discovery in the world of tarot, a second set of painted images commissioned by A.E Waite ten years after the now-famous illustrations done by Pamela Coleman Smith. These works were done by stained glass artist J. B. Trinick, and an effort is now underway to have them professionally photographed and published. Greer calls this “the biggest discovery in Tarot this century.”
• Haters gonna hate watch: Long-time anti-Paganism crusader Linda Harvey believes LGBT people don’t really exist, and John Hagee lets us know that “secular humanism is a pagan god and America is bowing at the shrine.”
• The landlord of the Phoenix Goddess Temple has terminated their lease. You can read all of my coverage of this issue, here.
• Saudi Arabia has beheaded Abdul Hamid al-Fakki, a Sudanese citizen, for practicing “witchcraft and sorcery.” Last year Amnesty International called for the commutation of his death sentence. Saudi Arabia’s threshold for charges of “sorcery” are completely arbitrary, as evidenced by the case of Lebanese citizen Ali Sibat, who barely escaped the death penalty after an international uproar.

That’s all I have for now, have a great day!

Today I’m going to take a break from my inevitable contribution to the ongoing debate about Christian Dominionism, and instead look at some arts and design-related news that might be of interest.

Dionysus is The Blood: First off, filmmaker Brielle Simone Greenberg’s paeon to the god Dionysus has been making the rounds of the Pagan ‘net. Sannion at The House of Vines says that “this short film comes closer to depicting the god I worship than anything I’ve ever seen before.”

“The Greek God Dionysus does not only stand for revelry. He stands for the oppressed in an uncanny world. This film is dedicated to all those who are oppressed and who are affected by patriarchal society.”

Interestingly, the song used in the film, “You Are the Blood,” is by sung by singer-songwriter Sufjan Stevens, a protestant Christian known for his poetic and emotionally intense explorations of his own faith. The song itself was written by the Castanets (who are on Steven’s excellent Asthmatic Kitty label).

Polytheism and Levis: Also catching attention is a new Levis commerical that uses Charles Bukowski’s “The Laughing Heart” as its backdrop, part of their larger “Go Forth” campaign.

I do have to admit that hearing lines like “the gods will offer you chances” and “the gods wait to delight in you” did produce a certain thrill, even if it was in the service of selling jeans.

Fine Arts and the Tarot: Calvin Tomkins at The New Yorker covers a new exhibit by Naples/New York artist Francesco Clemente at the Uffizi Gallery, in Florence. His latest body of work is a set of tarot card paintings featuring a variety of his famous friends and fellow artists appearing as different cards.

“Clemente’s portraits all tend to look alike at first glance—huge eyes, full lips, serious expression—but then you see something that, if you’ve met the person, is exactly right. The playwright Edward Albee, sitting for the Emperor, clasps his haunted-looking face in both hands as he gazes out from beneath a sixteen-pointed star. Fran Lebowitz, as Justice, holding scales in one hand and a sword in the other, regards the viewer with that dour look that sets up the punch line. Salman Rushdie (the King of Swords), Colm Tóibín (the Hermit), Philip Glass (the Judgment), Kiki Smith (the Queen of Disks), Diane von Furstenberg (the Force), Paz de la Huerta (the Wheel of Fortune), Sara Mearns (the World), and numerous others maintain their singularity while assuming new and mythic identities. The portraits were all done in Clemente’s studio, and they took about two hours apiece—he had drawn in the bodies and the backgrounds earlier.”

You can view a slideshow of some of the paintings, here. As someone who has engaged in using the tarot as artistic inspiration, it should be noted that Clemente is part of a long lineage of fine artists creating their own tarot cards. This includes Andy Warhol, Victor Brauner, and Salvador Dali, among many others. Above is his “Seven of Discs,” which doesn’t feature a famous face, but is one I particularly liked.

Aesthetically Challenged Pagans? Chas Clifton points me to a post by Unitarian-Universalist minister Victoria Weinstein, perhaps better known in the UU blogosphere as “PeaceBang”. In this post Weinstein covers the oft-covered ground of how UU ritual is “so deadly awful, drab, and painfully unbeautiful.” Truly, as someone who used to be quite invested in the UU world (I was once a member of a UU church and worked at a UU community center) these complaints are nothing new, and I quickly learned to avoid most services like the plague. You know what’s worse than having a Pagan sing dull Christian hymns? Having them sing sanitized dull formerly-Christian hymns. But I digress.  In any event, the thing that caught Chas’ attention is in the comments where she takes a swipe at the aesthetics of UU Pagans.

“And not to dismiss the contribution made by the Pagan contingent but when I think “aesthetics” the pagan community is most decidedly NOT what comes to mind. In fact, I believe that the neo-pagan community has done more harm than good by inflicting too many embarrassingly bad rituals, dances and music on our worshiping communities.”

I find it interesting when someone says they don’t want to dismiss someone’s contribution and then proceeds to dismiss it. Not to get into this too deeply, but I question the depth of Ms. Weinstein’s knowledge of modern Pagan ritual, dance, or music. I don’t remember seeing her at any of our big national festivals or indeed, remember any history of engagements on her part with modern Paganism in general. Perhaps all the Pagan rituals, songs, and dances she has encountered in her limited experience have been “embarrassingly bad” but I would also wager that her sample-size is quite small and not representative of our larger movement. There’s no accounting for taste they say, but I hasten to point out that it isn’t modern Paganism that is having a growth and retention problem. So we must be doing something right in the aesthetics department. One wonders how many UU congregations would collapse if they were to remove all traces of the harmful Pagan influence.

A Witch Trials Rock Opera: Finally, I’d like to leave you with a review of “Abigail: The Salem Witch Trials Rock Opera” by Scott Schulz from The Juggler (also reprinted at the Patheos Pantheon blog).

“Abigail The Salem Witch Trials A Rock Opera is a balls-to-the-wall hard rock exploration of the roots of Christian theocracy in America. While last year’s production was a somewhat muddled mess saddled with an awkward venue and abysmal sound system, this year’s production is far more clear and clean. A strong effort has been made to clarify the motivations of the characters, and the multimedia elements have been vastly improved in way that enhances the experience rather than providing a constant distraction. The cast has uniformly embraced the swagger of the music, and so what was once a substantially lopsided confrontation between the Christian Patriarchs of Salem Village and the people that they oppress is now far more equal (at least on a raw, emotional level – the men still have all the political power in the setting). The young Abigail (played this year by CASEY CASTILLE) now stands toe to toe with DANIEL KNOP’s Reverend Parris in a rock and roll confrontation which, in no small way, shaped our nation.”

It’s currently playing in San Francisco, so if you’re in the area, and a fan of rock operas, you should check it out.

That’s all I have for now, have a great day!

CNN got a bit of flak for doing a puff piece this past Thursday on psychic prognosticators making predictions about the American (and global) economy. Roger Ebert helpfully clarified that, “no, this is not an Onion news report” (a point reiterated by Sheril Kirshenbaum at Wired). Nicole Belle at Crooks and Liars calls the report “more insidious than stupid,” while Josh Feldman at Mediaite called the segment “the most mind-bogglingly idiotic thing I have ever seen on cable news.”

I’m not sure why this particular piece of filler should be the breaking point that makes critics groan and shake their heads ruefully. CNN has long dabbled in what I affectionately call “the woo.” Just look at the career of Nancy Grace, or former CNN stalwart Larry King, who fell head-over-heels for the now-convicted “Secret” peddler James Arthur Ray. Nor is CNN alone in this, just check out the special Nightline “Beyond Belief” Summer series that looks at psychics, exorcism, and out-of-body experiences.

“ABC’s “Nightline” is creeping into prime time this summer — or maybe it’s just getting creepy. The late-night show begins a summertime series at 10 p.m. EDT Wednesday, covering topics such as satanic possession, religious miracles, psychics and out-of-body experiences. [...] Following the Anthony hour, “Nightline” will begin a five-part series titled, “Beyond Belief,” an exploration of topics that defy easy scientific explanation. Bill Weir travels the world to investigate episodes where people claim to have seen and communicated with the Virgin Mary, while Terry Moran looks at a belief that satanic will or demonic possession can cause people to commit acts of evil.”

The fact is, people love psychics and tales of the paranormal. I can’t even keep track of how many paranormal/ghost-hunting reality shows there are these days. We live in a world where psychic tips get attention (though not as much as some people would suspect), much to the chagrin of those who’d prefer a far more logical and rational news media. I personally see fortune telling as more a psychological/social tool/aid than as a pole-star to guide my life, but why does the mainstream media go into these phases of covering psychics and fortune-tellers, giving them valuable airtime in the news?

I have three theories:

1. According to the Pew Forum 15% of Americans have consulted a fortuneteller or a psychic. That’s a lot of people. Summer is a lull time for programming, and fewer people are watching television. So anything that might draw attention is welcome. As CNN previous reported, the psychic industry is recession-proof (though perhaps not entirely). It’s a no-brainer to do the occasional spotlight on these topics.
2. News outlets like Time Magazine and the BBC have recently looked at regulatory push-back against psychic practices, which has forced psychics and fortune-tellers to organize and become more public in asserting their rights. That coupled with the high visibility of psychic practitioners on reality television has made these businesses and practitioners more newsworthy in general. In 2010 alone towns and cities created subcultural “red light districts”, stood by total bans, and argued over whether psychic services could be classified as “spiritual counseling”, while in Canada, obscure laws against “witchcraft” were used to pursue fraud cases. We also saw a big win as the Maryland Court of Appeals ruled that fortunetelling and other psychic services are protected speech, setting a precedent that could affect laws across the country. Like it or not, psychic stuff is “news.”
3. The producers and reporters are true believers. There a lot of followers in the “Church of Oprah”. Many of them are powerful people with influence and an ability to get on television. The trial and conviction of James Arthur Ray may have taken some wind from the sails of the New Age movement, but you can bet they’ll retool and be back riding high again soon. So they’ll keep sending “skeptics” to Sedona to be converted, and Oprah-anointed figures like Dr. Oz will keep on endorsing Reiki.

Very likely a mixture of the three reasons above helps produce all this coverage. The simple truth is that we as a society have always searched for answers to questions that seem impossible to predict by mundane means (the harder the times, the further we seek). Psychics have been handing out stock tips since there was a market, and so long as people are listening, reporters will be right behind them to see if their mojo actually pans out. For modern Pagans who engage in divination, or even make their money performing psychic services, we should keep an eye on this coverage. How these topics are approached and treated can tell us a lot about how the religions who engage in these practices are likely to be received as well. As for the skeptics? It’s Summertime! File it away with bigfoot, and head to the beach (or watch the new season of True Blood), everyone knows that nothing serious happens until September (at least as far as television programming is concerned). Besides, mockery and scorn bounce off this stuff like bullets off Superman, save your ammunition for certain politicians or climate science denial.

There are lots of articles and essays of interest to modern Pagans out there, sometimes more than I can write about in-depth in any given week. So The Wild Hunt must unleash the hounds in order to round them all up.

• Not too long ago hardliner Iranian clerics accused associates of President Mahmoud Ahmadinejad of “witchcraft” and “summoning genies.” If you’re President Ahmadinejad how do you respond to that? By launching a “non-governmental organisation to identify those engaged in divination and exorcism as well as ‘deviant schools of thought and false Gnosticism’”. They are hoping an attack on “nonconformist youth culture, Sufi sects, [and] non-Islamic Gnostic groups such as popular Indian theosophical cults” will distract the public from their own “occult” scandal.
• Kathryn Price NicDhàna links to a transcription of the closing prosecution arguments in the almost finished trial of New Age prosperity guru James Arthur Ray, accused of negligent homicide in the deaths of three participants in a sweat lodge ceremony gone horribly wrong. For a wrap-up of the marathon closing argument by Ray’s defense team, click here. Once we have a verdict you can expect a long wrap-up with commentary at The Wild Hunt.
• The Tarotpuu blog reprints a 1942 lecture by artist and occultist Lady Frieda Harris, who is best known for providing the artwork for Aleister Crowley’s Thoth Tarot. Thanks to Mary K. Greer for the link.
• Mississippi Justice Court Judge Theresa Brown Dearman has been sanctioned by Mississippi Supreme Court for, among other things, “ordering someone to attend church, on pain of being sent to jail if he doesn’t comply.” It seems, thankfully, that compulsory worship is still unconstitutional.
• Juxtapoz finds some occult-themed street art. More here.
• Salon.com travel column Trazzler (Trazzler? Really?) features a slide show of places to celebrate tomorrow’s Summer Solstice. They note that “the primal desire to be outside dancing and carousing late into the night is irrepressible at this time of year.”
• K.C. Hulsman updates us on the ongoing effort to to have the U.S. Army recognize and add Asatru/Heathenry as a religious preference for the official U.S. Army database. This is being spearheaded by the Open Halls Project, who says they need “one thing from you, the soldiers, former soldiers, and military spouses. We need you to send use your name, rank, Status (active, reserves, national guard, veteran, or spouse) to our email. heathenopenhalls@gmail.com” So spread the word!
• PZ Myers infamously doesn’t like religion or the belief in magic all that much, but he seems pretty OK with Alan Moore. In response The Daily Grail calls Moore “one huge gateway drug to the woo,” while  Technoccult thinks the real question may be “whether what he describes as magic is truly ‘magic’ at all.” All I know is that “Promethea” is one of the best comics ever.
• Ann Coulter rips into Ron Paul, and uses Wicca to illustrate her point about Paul’s marriage plan: “Under Rep. Paul’s plan, your legal rights pertaining to marriage will be decided on a case-by-case basis by judges forced to evaluate the legitimacy of your marriage consecrated by a Wiccan priest — or your tennis coach.” This makes it so Paul’s defenders have to mention Wicca too. Keep this up and soon every prominent conservative will be dropping Wicca into their conversations.
• Our best wishes to the on retreat Buddhists at the  Diamond Mound Retreat Center near Bowie, Arizona, who are currently right in the path of the Arizona wildfires.

That’s it for now! Feel free to discuss any of these links in the comments, some of these I may expand into longer posts as needed.

First off, welcome to Patheos everyone! I’m still getting used to the new digs, but so far the hitches seem to be relatively minor. One thing, the comments from Intense Debate are still in the process of being exported to Disqus, our new commenting system. The comments themselves are safe, but it may take a bit before they all appear. So please be patient as we get that worked out. Now then, let’s start off with a few quick notes shall we?

Peg Aloi Talks Medieval Horror: Over at TheoFantastique Pagan media/movie critic Peg Aloi has a podcast chat with  John Morehead about religious themes in the film Black Death.

“TheoFantastique Podcast 2.2 for 2011 is now available. In this edition my special guest is Peg Aloi, a religion scholar and film critic and who maintains her own blog at The Witching Hour, who engages me about the film Black Death directed by Christopher Smith. In this interview and dialogue, Peg and I discuss the film cinematically, as well as its religious elements (bringing together our different religious traditions, an idea I first suggested at The Wild Hunt), and how this film may, in the words of Smith, function as a dark parable for our times. TheoFantastique Podcast 2.2 can be listened to by clicking this link, and downloaded here.”

Peg’s work is always worth checking out, whether she’s interviewing exorcists or doing scholarly reviews, so head over to TheoFantastique and listen in.

Rachel Pollack on Tarot: In advance of the upcoming Omega Institute Tarot Conference Mary K. Greer interviews famed Tarot expert Rachel Pollack (of Seventy-Eight Degrees of Wisdom fame) about her career, and how she keep the subject of Tarot fresh after 40 years.

“I have never walled Tarot off into its own corner.  To me, Tarot is the world, so as I learn more about anything I think of how it can apply to Tarot.  For instance, just yesterday I read an intriguing idea about the story in Genesis that God took a rib from Adam and made Eve.  At first glance, this seems very sexist, and has been used  to describe women as inferior.  But the writer I was reading looked at the fact that chimpanzees have 13 ribs and humans have 12.  Thus the creation of woman was the evolutionary change from ape to human.  Women can be said to introduce human consciousness.  How does this affect Tarot?  Well, for one thing we find Adam and Eve in the Rider version of the Lovers, so now we can consider new and interesting points about that card.  But it also opens up the relationship between the male and female cards, such as the Magician and the High Priestess, or the Empress and the Emperor.”

The whole thing is certainly worth a read. I had the privilege of  interviewing both Mary K. Greer and Rachel Pollack last year, talking about psychic services and the law.

The Extremism of Michelle Bachmann: Michelle Goldberg at Newsweek/Daily Beast does a profile of Minnesota Rep. Michele Bachmann’s “unrivaled extremism.” Paying special attention to her history of opposition to gay marriage.

Lots of politicians talk about a sinister homosexual agenda. Bachmann, who has made opposition to gay rights a cornerstone of her career, seems genuinely to believe in one. Her conviction trumps even her once close relationship with her lesbian stepsister. “What an amazing imagination,” marvels Arnold. “Her ideology is so powerful that she can construct a reality just on a moment’s notice.”

Of course, she isn’t just extreme in her opposition to LGBTQ equality,  I’ve covered at some length her unfortunate views regarding the equal treatment and rights of minority religions as well, culminating in her support for pseudo-historian David Barton. Now that Bachmann seems to be holding pole position as the Christian conservative candidate to beat after her performance at the recent Republican presidential candidate debate in New Hampshire we’ll have to take seriously the possibility that she could be on the ticket in 2012.

That’s all I have for now, have a great day!

Psychic and fortunetelling services are a big business. According to the Pew Forum 15% of Americans have consulted a fortuneteller or a psychic and some mainstream news outlets have even claimed that the practice is recession-proof. Recently, Time Magazine and the BBC have both looked at a growing trend of stricter regulations against psychics being enforced by local governments. But where is the line drawn between reasonable safeguards and oppressive control over speech and commerce? The Wild Hunt’s series Psychic Services and the Law speaks to noted figures within the worlds of fortunetelling and psychic services to get their view on this complex and sometimes contentious issue.

For this installment we turn to Salem, Massachusetts, the “Witch City”, where its infamous witch-trials in the late 17th century have spawned a seemingly unlikely modern tourist industry based around modern-day Witches (reportedly around 10% of the population), psychics, and all things Halloween. There, Salem business-owner (Hex and Omen) and promoter Christian Day, who campaigned three years ago to relax regulations on psychic services, runs the annual Festival of the Dead, an event that features the city’s longest-running psychic fair. I was lucky enough to conduct a short interview with (the currently very busy) Day about psychic regulations, Salem’s laws, and the future of the industry.

Christian Day

First off, what are your general opinions concerning the regulation of psychics, should they be singled out as an industry by local governments? Do you think regulations that call for background checks or letters of reference are fair?

I prefer a free-market approach to the psychic industry, where licenses are available to anyone who wishes to ply their trade as a psychic reader. However, I do support the licensing process because this is an industry prone to fraud, I have no problem with the requirements for criminal background checks, especially since I have nearly 30 psychics working for me in October and would prefer not to have those who have a record of fraudulent activity. However, I do not support caps on the number of any sort of business in a town, not even liquor licenses, for that fact, because, in my opinion, the good restaurants, hairdressers, bars, and, yes, psychics, will ultimately rise or fall on the merit of their talents. If the restrictions are too draconian or difficult, then it smacks to me of an unnecessary restriction of trade.

Salem’s ordinance on “fortune telling” does include such restrictions as having to live in Salem or own a business in Salem for a year or more (unless you work for someone who fits that criteria) and that a business hosting psychics be 50% or more metaphysical. The former seems fair enough to me to ensure that a business or individual is committed to Salem in the long term, though the second seems to place an undue burden on city employees having to decide what constitutes metaphysical and what doesn’t. As a practicing Witch, I can touch any object and make it magical. That said, Salem’s ordinance as a whole seems the best way to establish that people seeking to do readings in Salem do not have a history of fraud while opening up the playing field to all who want to play. The ordinance prior to 2007 was somewhat similar to the current one but it also featured a very narrow cap on the number of people who could read.

Salem recently made some changes to the way it regulates psychics, a process that you were a part of. Could you briefly talk about what the old rules were like, what the new guidelines are, and what the controversy was concerning the changes?

Prior to 2007, Salem allowed 5 individual readers who could read anywhere in Salem with their licenses and 4 shops to feature five psychics per shop. Since there were 11 individuals reading at the time the pre-2007 ordinance was enacted, 6 of them were grandfathered in and those licenses were too be dissolved as the license-holders gave them up. License holders were subjected to criminal background checks and there was no specification for psychic fairs.

The current ordinance allows for an unlimited number of shops and individual license holders. The individual license holders, however, are no longer allowed to read anywhere, but rather can read only in their house. The ordinance does not allow the individual licensee to override the guidelines for shops. So, if a shop has its maximum five psychic readers, the shop’s owner could not then employ an additional psychic holding an individual license. In addition to that, the individual licensee cannot be hired to override the requirement that a shop be considered 50% or more metaphysical. Thus, CVS Pharmacy can’t feature a psychic in October.

Salem, unlike some areas, see pyschics as a money-making industry and aren’t interested in passing ordinances that would drive them away. How difficult is it to get licensed in Salem? How would compare Salem’s regulations to other places in America?

On the contrary, the previous ordinance was designed for exactly that purpose–to drive psychics away. Contrary to what many people think of Salem, for many years the powers-that-be spent exorbitant amounts of money to rebrand the Witch City as a family-friendly, arts and culture seaport with boutique-style shopping and fine restaurants. I came into this culture as a business owner in 2003 and was not allowed to join the tourism agency that I now sit on the board of directors and marketing committee of. And, while much has changed since and we now have a mayor and a re-tooled tourism agency that gets it, there is still a mindset coursing through the city that rejects the idea of Salem as a destination for psychics, Witches, or the paranormal. I have worked long and hard to transform some of these perceptions but there is still much to be done and few of my fellow Witches in town understand either the idea branding or the need to be involved in its definition so I remain the only Witch-owned business represented on the marketing committee and board of directors of our city’s tourism organization. Many of them support me behind the scenes, but I’m working to get them more involved. For more info on the whole rebranding of Salem effort of 2003, click here.

As someone who’s been running psychic fairs and occult shops that employ psychics, what do you see for the future of this industry? Will more places try to pass restrictive laws, or will they follow the example of Salem and try to benefit from it?

I think that Salem runs in cycles. I imagine someone will suggest that psychics become limited again in the future, but because revenue is being generated and the sky hasn’t fallen in, and even the Chamber of Commerce says we’ve had more restaurants opening than psychic shops, I don’t imagine we’ll be revisiting the psychic licensing issue again soon. I’m quite sure that City Council won’t want to visit it again considering how contentious the issue was for them in 2007. As for other places, while I’m sure some cities and towns would rather not see psychics, I think most of them just hope to prevent fraud like Salem. Many, many people love to go to psychics, but they also want to know that they aren’t visiting criminals. That’s certainly an interest any city or town should want to address so I support background checks and hope that other psychic businesses like mine work hard to screen their psychics so that they are offering the best talent to their clientele.

—–

I’d like to thank Christian Day for taking the time to speak on this issue, and hope you’ll stay tuned to further installments of the Psychic Services and the Law series. I also hope you’ll check out the previous interviews with Mary K. Greer and Rachel Pollack. This is an issue that has become intertwined with many modern Pagan individuals and businesses and it behooves us to stay informed and  engaged.