UK Regulates Occult Advertising

The UK broadcasting regulatory body Ofcom (Office of Communications) has issued a new set of guidelines for ads peddling psychic and occult services. The new rules outright ban the selling of occult services on British television, and place restrictions on tarot and astrology programs.

“Television advertisements must not promote psychic practices or practices related to the occult [...] Psychic and occult-related practices include ouija, satanism, casting of spells, palmistry, attempts to contact the dead, divination, clairvoyance, clairaudience, the invocation of spirits or demons and exorcism. [...] Advertisements for personalised and live services that rely on belief in astrology, horoscopes, tarot and derivative practices are acceptable only on channels that are licensed for the purpose of the promotion of such services and are appropriately labelled: both the advertisement and the product or service itself must state that the product or service is for entertainment purposes only”.

This clarification and expansion of the guidelines has come during a rise of “participation” or “teleshopping” programs that peddle psychic solutions to life’s problems (“Psychic Sally,” for instance, which was dinged by Ofcom in July) . These programs are not only forced to label themselves as “for entertainment purposes only” but are also prohibited from using customer testimonials or giving bad news.

“Ofcom’s rules further have specific guidelines preventing presenters from predicting “negative experiences or specific events” in readings, such as births, deaths, marriages or new job, or offering “life-changing advice” related to health or finance.”

To be fair, Ofcom also regulates mainstream religious bodies from making supernatural claims in advertising, but its troubling that Satanism is singled out here, as it is a belief system and not simply an “occult practice.” We also enter into murky ground when determining what is “related to the occult” and what isn’t. Is Wicca “occult” or does it fall under the broader religious guidelines? I’m all for regulation that hinders scam-artists, but imprecise or misinformed wording could end up placing burdens on the expression of core belief systems, and not simply stopping bad actors. I’d be interested to hear what my UK readers think of this, and if they think the rules will be challenged.

 

Witchcraft and Television

Not since the 1990s has witchcraft been such a popular subject matter within pop-culture. Wicca and Brujería mingle with more fantasy-oriented versions of witchcraft on the HBO series “True Blood,” while  the CW is set to launch “The Secret Circle” this Fall, a teen-oriented show based on a series of books that focuses on a coven of genetic witches. To top it all off, there seems to be plans for a new take on the 1960s classic television show “Bewitched”.

“In the latest classic TV title getting considered for a reboot, CBS and Sony are developing a script for remake of the classic sitcom Bewitched. This is still in very early stages, but it’s definitely a project worth keeping an eye on.”

Several media critics are skeptical of such a relaunch, but could this be a great opportunity to have a truly subversive show about witchcraft (or capital-W Witchcraft) on television? With the current craze of shows set in the 1960s (ie “Mad Men,” “The Playboy Club,” “Pan Am”) you could even make it a period piece with little trouble, thus avoiding much of the meta-horribleness that was the 2005 movie.

Witchcraft in television and movies has often worked best when it’s a signifier for something else. In the 1958 movie adaptation of “Bell, Book, and Candle” (of which, I have many strong opinions) witchcraft stands in for 1950s-era bohemia, women’s empowerment, and the gay subtext of Jack Lemmon’s Nicky. Much of this subtext was adopted, though further sanitized, when “Bewitched” launched five years later. By this time, real-live Witches of various stripes were making news in England, though it had yet to penetrate the American consciousness. Elizabeth Montgomery’s Samantha seemed to be embodying the bubbling tensions over feminism in the early seasons as she struggled to be the good wife while denying her innate power (much to the chagrin of her liberated mother).  While there’s no trace of religion in the show’s depiction of witchcraft, it did feature a eerily prescient episode in the first season where the witches decide to protest their depiction as ugly old Halloween hags.

“The Witches Are Out” from season one is the first episode where witches are presented as a minority group. They are referred to as such in the episode in which one of Darrin’ clients (portrayed by Shelley Berman) wants his Halloween candy represented by a wart-nosed, broom-riding witch. Meanwhile, Samantha and her witch committee are trying to actively combat the negative images associated with witches during Halloween.

A decade later figures like Laurie Cabot would be making the news for staging similar protests. So “Bewitched,” in a way, set the stage for real-live Witches while using the show’s “witchcraft” as a stand-in for other issues.

Today we exist in a world where Pagan religions and Witches are a reality, not a fantasy. The temptation to bring some of that into a fantasy setting can be overwhelming, though it often just produces confusing mish-mashes as seen in shows like “Charmed” or with characters like Willow in “Buffy”. You also see terribly overwrought metaphors in shows like “Camelot,” where magic=drug abuse. As seen with “True Blood,” such portrayals don’t endear you to those depicted. I think there should be a clear firewall between fantasy witchcraft, and modern Pagan religion. Let Samantha be Samantha (or let Willow be Willow), and let us decide what her magic means to us.

The minute you make a character Wiccan, you’re treading into theological waters that are best left alone. If a television show or movie wants to incorporate Pagans and Wiccans into a script, it should strive to portray them accurately instead of merging them with already well-established fantasy tropes. If you want Wiccans in a television drama, why not adapt The Bast Mysteries, or perhaps the work of MR Sellars? I think they’d work great on the PBS series “Mystery!”.

Reuters Discover the Witches (on True Blood)

Last year at this time the popular HBO cable television series “True Blood,” a show loosely based on a series of novels by Charlaine Harris, announced that 2011 would be the “year of the witch.” The cast of (generally sexy) vampires, werewolves, and the humans they interact with would be joined by an array of spellcasters of various inclinations. The previous season had already introduced a Wiccan character, Holly Cleary (played by Lauren Bowles), and this season they’ve introduced a small coven lead by Marnie Stonebrook (played by Fiona Shaw), a local palm-reader and shop owner, the spirit of a dead Witch that inhabits her, and a family of Catemaco Brujos. This being “True Blood” there’s plenty of violence, sex, and mayhem mixed in. With all this witchy-ness about it was only a matter of time before news outlets started tracking down some real Witches and Wiccans to get their opinion. It looks like the news agency Reuters is first out of the gate.

A Witches' Coven in "True Blood"

“I’m absolutely disappointed with the portrayal of Marnie,” said one witch — and professor of biology at a college in New England — who goes by the magickal name Taarna RavenHawk. [...] Elaanie Stormbender, a witch and mother of five who lives in Jackson, Mississippi, said all the members of the small community of witches to which she belongs are displeased with Marnie’s behavior.”

In addition to the opinions of Taarna and Elaanie, Reuters also asks two prominent Pagan authors/teachers, Christopher Penczak and Ellen Dugan, for their take on the “year of the witch.”

“Marnie does communicate with the dead but she comes into witchcraft lacking groundedness,” said Penczak [...]  ”A witch who gets good training usually learns to balance that with discipline, strength and focus. I would have liked to see a witch who was more competent and had a clearer sense of will and purpose.” [...]  ”My witch friends are rabid fans of ‘True Blood,’ and watch it every week,” said Ellen Dugan, a witch and priestess of a six-member coven she co-founded in St. Louis, Missouri. Dugan [...] conceded that Marnie’s portrayal contains a sensational element, but noted that her witch friends laughed during a recent levitation scene. ”Most witches have a good enough sense of humor,” she said.

Since I don’t have cable, and probably won’t be able to watch this latest season until it comes out on DVD, I don’t feel qualified to comment on the opinions given in this piece. So I turned to my Pagan Newswire Collective colleague Laura LaVoie, who writes for our culture blog “The Juggler,” and has been covering this season of “True Blood,” for her take.

“I think as soon as you add vampires and werewolves to a story, all bets are off. Sure, Wicca is real but it now exists in this fictional world created by Charlaine Harris and the writers and producers of the television series. I want to see Pagans portrayed in a positive light in the media as well, but I’m not sure we have the full story on the Bon Temps witches yet. I have also read the series of books, and while the portrayal there is by no means perfect either, there is a sense that Harris tried to research the real Wiccan community to write about her witches. If the producers stay close to the story line, there might be more to the witches than meets the eye. However, I do not want to spoil anything.”

LaVoie also points out that attitudes concerning the portrayal of Witches and Wiccans in “True Blood” may come down to how you’re watching the show, summing up one recent episode as “we just want to be left alone to practice our religion.” In the end LaVoie believes “there are bigger things to worry about,” and “if we spend all of our time raging against a fantasy television series that has yet to even prove whether it is pro- or anti- Wicca, we lose a lot of our power when we try to defend our religious choices against real threats.” As for the Reuters article, I think this is only the first of its kind. We can surely expect more opinions from “real” Witches as this season progresses. Possibly some examining what was only briefly mentioned in the Reuters article, that “True Blood” is creating more interest in Witchcraft among younger viewers. A narrative that was in full bloom for many years during the height of the Harry Potter craze.

When a newspaper, newswire, or tabloid calls us up looking for a “real Witch” to give an opinion on “True Blood” we need to decide which narrative we are going to feed. Whether we feel positively, negatively, or don’t really care, we should always emphasize that we realize this is simply fiction, and that we are engaging with it on that level. That we are dealing with a show that places a priority on melodrama, blood, and sex. We should reference the Harry Potter years and point out that it never turned out to be a significant recruiting tool for Witchcraft traditions, and that we don’t expect “True Blood” to be either. If “True Blood,” when the season closes, ends up being a largely positive portrayal of Wicca or Witchcraft then all better, but even if it isn’t we have bigger things to worry about than a television show that mainly exists to show off attractive people in various states of undress.

Pagans on ABC’s Nightline

Last night the ABC news program Nightline ran a “Sign of the Times” segment featuring Sgt Simon Wood of the Hampshire Constabulary in the United Kingdom. Wood is a member of the Pagan Police Association, an organization that formed in 2009 and was officially recognized as a Diversity Staff Support Association in 2010.

The report mentions the tabloid-headline generating Metropolitan Police diversity handbook, which discusses the fact that some Pagans practice skyclad, and may be bound and blindfolded during rituals, and (inaccurately) references the UK Charity Commission’s approval of The Druid Network‘s application for religious charity status as Paganism “being given the status of a religion” (Pagan faiths in Britain were already recognized as legitimate religions long before that).

While it’s nice to see a mainstream news outlet pay some attention to gains made by modern Pagans, the segment was something of a flashback for me. The announcer invoking “goats blood” at the introduction, the overly theatrical narrator, and the flashing jump-cuts that emphasize the strangeness of Pagan ritual all brought to mind the more sensationalist days when network news channels would go out to find a Witch for Halloween and bring the smoke-machines along for added effect. Don’t get me wrong, it’s not horrible, but it also could have been much better. There was very much a tone that set modern Pagans up as a strange fringe phenomenon. Then again, Nightline isn’t exactly the pinnacle of serious news reporting any longer, as they are devoting their Summer coverage to psychics, exorcism, and out-of-body experiences. So I suppose a report on Druids, with mention of naked initiation rituals, hit the sweet spot for them.

Maybe I’m expecting too much, but a nice sit-down interview in the studio, one that confronts various issues but avoids trying to be cute or salacious, would be a nice change of pace.

ADDENDUM: Sgt. Simon Wood weighs in with his take on the program.

“Considering that they spent quite a lot of time with me throughout the day and filmed the whole ceremony they could have made a longer film. But then how many regular watchers for their program [would] watch an hour on witchcraft? At least it is of a positive nature rather than the usual pap we normally get. I agreed to do it simply to try and get more positive things out there about Pagans in general.”

I’d like to thank Sgt. Wood for sharing his perspective, and for his service.