OneMillionMoms ramps up the hatred after being properly ignored.

Christina here…

Oh goodie! I just got another email from OneMillionMoms, the small organization that uses arbitrary large-sounding numbers to pretend they represent more people than they do.

If you recall, the last email from them I blogged about here.

Here it is, with my comments.

JC Penney is Now Insulting Its Customers

February 2, 2012

Dear Christina,

OMM began contacting JC Penney after the store announced that comedian Ellen Degeneres would become the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families. As consumers, what we find tragic is a corporate office and customer service department that not only transfers customers to voicemail, but even hangs up on them rather than verses hearing their concerns.

Who does OMM give such a damn about DeGeneres’ sexual orientation? JCPenney is not promoting their new partnership by saying, “LOOK! JCPENNEY IS A HOMO FAG LOVING LESBIAN EXHIBITIONIST COMPANY, RUN BY A BUNCH OF GAYS WHO WANT TO HAVE BDSM SEX IN THE STORE WHILE YOU SHOP AND KISS (WITH TONGUE) IN FRONT OF YOUR CHILDREN WHILE THEY CRY CROCODILE TEARS! AND WE SELL PORN TOO!” They just hired someone who is popular, good natured, and philanthropic as a spokesperson.

OMM’s parade of bigots have their “concerns” transferred to voicemail because their “concerns” are illegitimate and hateful.

It is absurd to think that a company would find treating customers in this fashion an acceptable behavior.

It is absurd to think that people are so offended by the sexual orientation of another person that they ignore all of the good that person has done for the world. Hanging up on you is the least JCPenney should do. JCPenney should tell you to take your hate somewhere else, as they don’t want you in their stores.

Our members stated their concerns in a kind, professional manner.

I bet they did. Prove it.  While you’re at it, tell me how many calls JCPenney answered and listened to before they got tired of hearing the same disgusting spat.

Insulting customers by ignoring us will not be tolerated.

Ignoring hate – actually a pretty good policy for a corporation.

OMM members can shop elsewhere if JC Penney does not appreciate our business.

Good! I don’t want to stand in line next to someone with such vile thoughts floating in their brain. In fact, please don’t shop anywhere – stay home.

Unless JC Penney decides to be neutral in the culture war and listen to customers in a considerate fashion, their brand transformation will be unsuccessful.

They are being neutral. Politely hanging up the phone rather than giving you a piece of their mind is about as neutral as you can get.

Degeneres is not a true representation of the type of families who shop at the retailer.

A variety of types of families shop at JCPenney – one of the larger retailers in America. I guess OMM thinks only married, Christian couples with 2.5 children and a homophobic streak shop at JCPenney.

The small percentage of customers they are attempting to satisfy will not offset their loss in sales by offending the majority.

How many people watch Ellen DeGeneres’ show? Oh yeah… 2.74 MILLION views per episode. I think people like her well enough. Quit trying to pretend you’re bigger than you are.

Since JC Penney won’t listen to us nationally, it is time we let them hear from us locally!


Since the corporate office doesn’t consider your call important, please call your local store manager. Local managers can are more likely to listen to your concerns and pass them along to the corporate office.

Only because they can’t easily escape you.

Urge them to tell corporate that Ellen DeGeneres is a poor choice for spokesperson and should be replaced with someone who more represents your family values (please be polite when you call).

Like who? George W. Bush?

You can find the phone number of your local store here, or in your local phone directory.


Monica Cole, Director

P.S. Please forward this to your family and friends! Become a fan of OneMillionMoms on Facebook! If you use Twitter, keep up with the latest information by following us.

If so inclined, call your local store and tell them you support their choice. Don’t let a tiny group’s shrill bleating shut down equality.

If you can’t do that, tell them in the comments section here. JT and I will personally visit the local JCPenney this weekend and hand a print out of this post to them.

Update: I found the complaint form for OneMillionMoms. Go complain.

Learn more about Christina and follow her @ziztur.

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