Mr. Huh, a 32-year-old entrepreneur, first became aware of I Can Has Cheezburger, which pairs photos of cats with quirky captions, after it linked to his own pet blog. His site immediately crumbled under the resulting wave of visitors.
Sensing an Internet phenomenon, Mr. Huh solicited financing from investors and forked over $10,000 of his own savings to buy the Web site from the two Hawaiian bloggers who started it.
This year alone, Mr. Sawicki said, the company will generate a seven-figure sum from advertising, licensing fees and merchandise sales.
Maybe we can get in on this. "lolatheists" has a certain ring to it, doesn't it?