Starbucks, Part Deux: Chasing the Red Dot

Starbucks, Part Deux: Chasing the Red Dot November 11, 2015

Watch the video.

The cats are you and I. The guy holding the laser is the media. The red dot is the Starbucks coffee cup story.

I’m going to call them Red Dot Stories from now on.

They don’t mean anything. They’re not significant in any way. And yet we still leap excitedly to follow and talk about them. Just like cats, we allow ourselves to be jerked around by that irresistible fascination with the red dot.


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