{"id":761,"date":"2012-08-09T06:03:00","date_gmt":"2012-08-09T06:03:00","guid":{"rendered":"http:\/\/www.catholicnewsagency.com\/news\/thousands-of-viewers-respond-to-pro-life-tv-ads-offer-of-help\/"},"modified":"2012-08-09T06:03:00","modified_gmt":"2012-08-09T06:03:00","slug":"thousands-of-viewers-respond-to-pro-life-tv-ads-offer-of-help","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/catholicnews\/2012\/08\/thousands-of-viewers-respond-to-pro-life-tv-ads-offer-of-help\/","title":{"rendered":"Thousands of viewers respond to pro-life TV ad’s offer of help"},"content":{"rendered":"\n<\/head>

Austin, Texas, Aug 9, 2012 \/ 12:03 am (CNA<\/a>).- More than 2,400 viewers responded to an advertisement offering help to women in crisis pregnancies, which aired over 50 times on Black Entertainment Television during summer 2012.<\/p>\n

\t\u201cWomen deserve to know about the compassionate help that is available to them, and this campaign accomplished just that,\u201d Heroic Media CEO Brian Follett said in an Aug. 8 statement about the results of the ad that offered referrals to local pregnancy centers.<\/p>\n

\t\u201cWe are thrilled with the 2,400 responses and can't wait to reach even more women with messages of hope in the coming weeks and months,\u201d said Follett.<\/p>\n

\tHeroic Media's \u201ccall for help\u201d message included a toll-free number for the national \u201cOption Line.\u201d\u00a0 Viewers could call or send a text message for resources and information about alternatives to abortion.<\/p>\n

\tThe advertisement aired on Black Entertainment Television was targeted toward women facing abandonment or other consequences of an unplanned pregnancy. In it, a woman tells viewers: \u201cA baby is a life you created \u2013 a baby that will love you, and need you, in return.\u201d<\/p>\n

\tThe message stresses the availability of help, telling women they \u201cdon't have to do this alone.\u201d<\/p>\n

\tPublic response to the pro-life ad is \u201cencouraging,\u201d said Marissa Gabrysch, Director of Marketing, Research and Communications for Heroic Media. She said the response numbers \u201crepresent women who are responding to hopeful messages and finding compassionate, practical and free services.\u201d<\/p>\n

\tHeroic Media has run four national television campaigns since 2010. During 2011, the company received more than 146,000 inquiries in response to its messages promoting pregnancy options online, through television, and in outdoor advertisements.<\/p>\n

\n<\/a>\n<\/div>\n

<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Austin, Texas, Aug 9, 2012 \/ 12:03 am (CNA).- More than 2,400 viewers responded to an advertisement offering help to women in crisis pregnancies, which aired over 50 times on Black Entertainment Television during summer 2012.<\/p>\n

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