{"id":17626,"date":"2012-01-19T09:00:23","date_gmt":"2012-01-19T14:00:23","guid":{"rendered":"http:\/\/www.christandpopculture.com\/?p=17626"},"modified":"2012-01-19T09:00:23","modified_gmt":"2012-01-19T14:00:23","slug":"mixed-signals-newsweek-and-mad-men-unite","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/","title":{"rendered":"Mixed Signals: Newsweek and "Mad Men" Unite"},"content":{"rendered":"\n<\/head>

Mixed Signals<\/em><\/strong><\/a> <\/em><\/strong>is Erin Straza\u2019s weekly musing about marketing miscellany in advertising, branding, and messaging. <\/strong><\/em><\/p>\n

Mad Men<\/em><\/a> fans rejoice: March is almost here. That\u2019s when the Season 5 premiere airs. And it\u2019s also when Newsweek<\/a><\/em> magazine will revert to its 1960s design in honor of the show<\/a>. Tina Brown, editor of Newsweek,<\/em> explains:<\/p>\n

\u201cNewsweek was very much on the cultural forefront at the time of the show,\u201d Ms. Brown said. \u201cIt covered the events that are so much of the background for the show\u2019s drama \u2014 the burgeoning civil rights movement, the women\u2019s rights movement, the Vietnam War. That was Newsweek\u2019s cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period.\u201d<\/p><\/blockquote>\n

First, of all, I think Newsweek<\/em> is smart to capitalize on the popularity of Mad Men<\/em>. Many people will purchase this issue simply to see the creative advertisements and throwback content layouts.<\/p>\n

Second, it breathes some excitement back into print, a medium that has become less appealing with the onset of social\/online media forms.<\/p>\n

Overall, this should prove profitable for Newsweek<\/em>. What will be interesting to see is how well Newsweek<\/em> can slide into the realm of entertainment. It\u2019s not exactly known for its pop culture or entertainment presence. In the era of comedic news a la Jon Stewart, it may be that news outlets are seeking creative ways to provide news while keeping it professional.<\/p>\n

So keep an eye out for the March 19 Newsweek<\/em> issue. We\u2019ll have to see how the 1960s design is updated to fit the 2012 offering.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Newsweek is smart to capitalize on the popularity of Mad Men<\/p>\n","protected":false},"author":1222,"featured_media":17634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,19],"tags":[758,824,879],"class_list":["post-17626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asides","category-television","tag-mad-men","tag-mixed-signals","tag-newsweek"],"yoast_head":"\nMixed Signals: Newsweek and "Mad Men" Unite<\/title>\n<meta name=\"description\" content=\"Newsweek is smart to capitalize on the popularity of Mad Men\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mixed Signals: Newsweek and "Mad Men" Unite\" \/>\n<meta property=\"og:description\" content=\"Newsweek is smart to capitalize on the popularity of Mad Men\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/\" \/>\n<meta property=\"og:site_name\" content=\"Christ and Pop Culture\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-19T14:00:23+00:00\" \/>\n<meta name=\"author\" content=\"Erin Straza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Straza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/\",\"name\":\"Mixed Signals: Newsweek and "Mad Men" Unite\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/#website\"},\"datePublished\":\"2012-01-19T14:00:23+00:00\",\"dateModified\":\"2012-01-19T14:00:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/#\/schema\/person\/79d02666db18a866c8b1c102fb7bc801\"},\"description\":\"Newsweek is smart to capitalize on the popularity of Mad Men\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/2012\/01\/mixed-signals-newsweek-and-mad-men-unite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mixed Signals: Newsweek and "Mad Men" Unite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/\",\"name\":\"Christ and Pop Culture\",\"description\":\"Where the Christian faith meets the common knowledge of our age\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/#\/schema\/person\/79d02666db18a866c8b1c102fb7bc801\",\"name\":\"Erin Straza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/christandpopculture\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8aac943acdae8719a1d7cbeac7e5f086?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8aac943acdae8719a1d7cbeac7e5f086?s=96&d=mm&r=g\",\"caption\":\"Erin Straza\"},\"description\":\"Erin Straza (Associate Editor) is a freelance writer, editor, and marketing communications consultant, helping organizations tell their stories in authentic and compelling ways. 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