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{"id":1164,"date":"2012-06-22T08:36:10","date_gmt":"2012-06-22T13:36:10","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/christophers\/?p=1164"},"modified":"2014-12-27T10:23:44","modified_gmt":"2014-12-27T15:23:44","slug":"friday-links-does-sex-really-sell-is-brave-a-great-family-film","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/christophers\/2012\/06\/friday-links-does-sex-really-sell-is-brave-a-great-family-film\/","title":{"rendered":"Friday Links: Does Sex Really Sell? \/ Is “Brave” a Great Family Film?"},"content":{"rendered":"\n<\/head>

1. Over at Ignitum Today<\/a>, Jared Dale Combista writes a thoughtful piece about the notion that \u201csex sells.\u201d Jared takes a slightly different view and he even invokes the TV show \u201cMad Men\u201d to make his point. Here\u2019s an excerpt:<\/p>\n

\u201cSays who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey c**p and stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You feeling something. That\u2019s what sells. Not them. Not sex. They can\u2019t do what we do and they hate us for it.\u201d ~ Don Draper, Mad Men<\/strong><\/em><\/p>\n

I don\u2019t know if I made a mistake placing that quote at the beginning of the article, and basically, what the smooth yet debauched ad man said sums up my point. But whatever. Now, I\u2019ve decided to write about something which pertains to my current profession (yes, I\u2019m currently employed as a person who makes copies) and this may be the right time to do so. The fact that I am a big fan of AMC\u2019s Mad Men inspires me to post something.<\/p>\n

Let\u2019s get down to business: How many of us believe that sex sells? I\u2019ll admit that I used to believe that. Although for me, it ain\u2019t quite favorable to show ads and billboards displaying racy stuff, it was a quick way to sell products and services.<\/p>\n

How wrong I was. You see, many people to get to sell products by invoking the sensual pleasures of the flesh, but that isn\u2019t what it\u2019s all about per se\u2014and that\u2019s what Don Draper pointed out; that you, feeling something, is what sells.<\/p>\n

What do we mean by that? What did Don Draper mean? Don\u2019t we also feel something every time we see something racy? Well, it\u2019s true that provocative ads do affect us emotionally, but who\u2019s to say that sex is the only thing which does so?<\/p>\n

To discover Jared\u2019s answers, read the whole thing<\/a>.<\/p>\n

$\"\"$ <\/a>2. Over at the National Catholic Register, Steven Greydanus reviews<\/a> the new Pixar movie \u201cBrave\u201d which opens today, calling it one of the best animated family films he\u2019s seen in a while. An excerpt:<\/p>\n

\u2026The American trailers, alas, made Brave look like yet another retread of the overworn theme of a headstrong, rebellious young protagonist resisting a domineering parent\u2019s vision of the child\u2019s future \u2014 a theme all too familiar from everything from The Little Mermaid to How to Train Your Dragon.<\/em><\/p>\n

Indeed, for the first half hour or so, Brave plays much like a movie of that sort: a movie more like what I expect from DreamWorks than what I hope for from Pixar\u2026There is even a \u201cCorset Lament\u201d scene in which the heroine gasps that she can\u2019t breathe while her mother declares the restrictive gown \u201cperfect.\u201d<\/p>\n

But then comes a twist that makes the familiar first act prologue, and Brave becomes a very different movie indeed. I would go so far as to call it, to an extent, a commentary on or critique of the \u201cJunior Knows Best\u201d trope. This is one tale of parent-child conflict that doesn\u2019t end with the chastened parent admitting that Junior was right all along \u2026 far from it\u2026.<\/p>\n

\u2026for once the heroine of a Hollywood animated film has both her parents, and both matter and are ultimately entirely sympathetic. Brave places welcome emphasis both on the harmony of the family and also responsibilities toward and harmony with the larger community. Among Hollywood animated films, it may be the most positive affirmation of family since \u2018The Incredibles\u2019 and the best fairy tale since \u2018Beauty and the Beast.\u2019<\/p>\n

Read the whole thing.
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