{"id":11059,"date":"2012-02-23T06:35:34","date_gmt":"2012-02-23T12:35:34","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/deaconsbench\/?p=11059"},"modified":"2016-09-30T17:24:33","modified_gmt":"2016-09-30T21:24:33","slug":"pizzas-de-cuaresma-texas-chain-offers-special-pizzas-for-lent","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/deaconsbench\/2012\/02\/pizzas-de-cuaresma-texas-chain-offers-special-pizzas-for-lent\/","title":{"rendered":"“Pizzas de Cuaresma”: Texas chain offers special pizzas for Lent"},"content":{"rendered":"\n<\/head>

\"\"<\/a><\/p>\n

Hot on the heels of yesterday\u2019s post<\/a><\/strong> about Wendy\u2019s suddenly ubiquitous fish sandwich comes this story <\/a><\/strong>about a Dallas pizza chain offering vegetarian pizzas as a way to battle what has become an annual Lenten slump in sales:<\/p>\n

The folks at Pizzeria Patron have nothing against Catholicism, really, but every year, starting after Ash Wednesday and continuing till Easter, sales across the chain have traditionally dipped 4 percent as people give up meat for Lent.<\/p>\n

Enter its \u201cPizzas de Cuaresma\u201d campaign, which promotes the Spinach Clasico pizza (spinach with a cheese cream sauce) and La Vegetariana (a veggie number crowned with onions, bell peppers, mushrooms and olives). Both Pizzas are available for $6.99 and come with a side of absolution. That\u2019s 89.80 pesos at today\u2019s exchange rates.<\/p><\/blockquote>\n

The company\u2019s press release has more: <\/a><\/strong><\/p>\n

Lent, or \u201cCuaresma\u201d in Spanish, refers to the season of the forty days and is the Christian observance involving fasting and abstinence for the 40-day period from Ash Wednesday to Easter Sunday. Today, most Catholics observe Lent, as well as members of many other Christian denominations.<\/p>\n

\u201cThe majority of our guests are Hispanic and prefer to speak Spanish in our restaurants, and a significant number of those are Catholic,\u201d said Andrew Gamm, brand director for Pizza Patron. \u201cCuaresma is an important time of year for our brand because it gives us the opportunity to demonstrate what makes Pizza Patron different from other pizza chains and it allows us to stay close to the heart of our heavily Catholic customer base.\u201d<\/p>\n

According to the 2009 National Survey of Latinos by the Pew Hispanic Center, a majority (60%) of Hispanics identify themselves as Catholic and two-thirds (67%) of Spanish-dominant young Latinos say they are Catholic.<\/p><\/blockquote>\n

UPDATE:<\/strong> A reader alerted me to yet another canny bit of Lenten marketing, from Cincinnati\u2019s famous Skyline Chili:<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Hot on the heels of yesterday\u2019s post about Wendy\u2019s suddenly ubiquitous fish sandwich comes this story about a Dallas pizza chain offering vegetarian pizzas as a way to battle what has become an annual Lenten slump in sales: The folks at Pizzeria Patron have nothing against Catholicism, really, but every year, starting after Ash Wednesday […]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,49],"tags":[523],"class_list":["post-11059","post","type-post","status-publish","format-standard","hentry","category-the-people-in-the-pews","category-this-that","tag-lent"],"yoast_head":"\n"Pizzas de Cuaresma": Texas chain offers special pizzas for Lent<\/title>\n<meta name=\"description\" content=\"Hot on the heels of yesterday's post about Wendy's suddenly ubiquitous fish sandwich comes this story about a Dallas pizza chain offering 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