{"version":"1.0","provider_name":"Drishtikone","provider_url":"https:\/\/www.patheos.com\/blogs\/drishtikone","author_name":"Desh Kapoor","author_url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/author\/drishtikone\/","title":"Perception of an Indian Brand: Tata&#039;s fight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cjBGeoWrOC\"><a href=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2007\/12\/perception-indian-brand-tatas-fight\/\">Perception of an Indian Brand: Tata&#039;s fight<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2007\/12\/perception-indian-brand-tatas-fight\/embed\/#?secret=cjBGeoWrOC\" width=\"600\" height=\"338\" title=\"&#8220;Perception of an Indian Brand: Tata&#039;s fight&#8221; &#8212; Drishtikone\" data-secret=\"cjBGeoWrOC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Tata is buying the American luxury car brand Jaguar. There is expectedly a huge hue and cry. People believe that association of a luxury brand with an *Indian* company will dilute its appeal. It is all about perceptions after all. The Indian brands, this writer argues, are not up to the snuff as of now! Is that true? The knowledge or advertising may not be there but the quality coming out of India in terms of manufacturing is pretty good. In fact, I have heard from many that on the quality front, Indian manufacturers beat the Chinese hands down, and if they can invest enough can become a serious challenge to the Japs and Koreans within Asia. Ken Gorin, chairman of the Jaguar Business Operations Council, which represents Jaguar car dealers in the U.S., has said that Ford should sell the two brands to another bidder, One Equity Partners, a private equity arm of J.P.Morgan Chase (JPM). He\u2019s reportedly concerned that the American public won\u2019t accept a luxury-car brand such as Jaguar \u201cout of India.\u201d Gorin, of course, doesn\u2019t get to decide who buys the brands, and the deal is still open - with Tata being tipped to win in some reports. But he has a point: Indian manufacturing is only starting to gain acceptance internationally. Foreign car companies are increasingly looking to India for supplies of components and even complete cars \u2013 Suzuki Motor announced last week that a factory near Delhi will supply its planned A-Star car to Europe and elsewhere. But A-Star is not a luxury model."}