{"version":"1.0","provider_name":"Drishtikone","provider_url":"https:\/\/www.patheos.com\/blogs\/drishtikone","author_name":"Desh Kapoor","author_url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/author\/drishtikone\/","title":"Online Social networks and customers needs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YLAClV8tIb\"><a href=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2008\/01\/online-social-networks-and-customers-needs\/\">Online Social networks and customers needs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2008\/01\/online-social-networks-and-customers-needs\/embed\/#?secret=YLAClV8tIb\" width=\"600\" height=\"338\" title=\"&#8220;Online Social networks and customers needs&#8221; &#8212; Drishtikone\" data-secret=\"YLAClV8tIb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"There are lots of Online Social Networks. What makes them tick? There could be many factors! Communispace did some research while drawing upon the social needs framework of Maslows Needs Hierarchy. They mapped Social Needs to the tools used by the social networks:  They came up with these observations which the Online Social network businesses can use:   1. Online social networks provide people with the ultimate tool for defining and redefining themselves, as evidenced in profile pages on Facebook and MySpace.  2. The need for autonomy, recognition and achievement are essential to our sense of self-worth and are fulfilled in online communities, blogs, and social networks that provide a way to develop and manage a virtual reputation.  3. People have a need to both seek and provide help to others. Mutual assistance between strangers is a phenomenon that has been uniquely enabled by the Internet.","thumbnail_url":"http:\/\/www.communispace.com\/assets\/images\/Mapping_Social_Needs_to_Social_Networks.jpg"}