{"id":11019,"date":"2011-11-09T23:29:27","date_gmt":"2011-11-09T23:29:27","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/"},"modified":"2011-11-09T23:29:27","modified_gmt":"2011-11-09T23:29:27","slug":"india-media-houses-and-online-advertising-medieval-times-still","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/","title":{"rendered":"India Media Houses and Online Advertising – in Medieval Times still!"},"content":{"rendered":"\n<\/head>

As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn\u2019t seem to be right! Why would I want to see the ad of Capella University on an Anna Hazare related news item?<\/p>\n

While these ads are a nuisance, but what is most important here is that this points to utter lack of Advertising pipeline for online assets in case of major media houses. These media houses are the main owners of most advertising channels. Yet, they cannot garner any worthwhile advertising for their websites? <\/p>\n

The result is that we are bombarded with pop ups, irritating full screen ads etc. That is the level of lack of imagination and work effort on part of the e-media team for these media houses.<\/p>\n

Honestly, the online adversting potential for Indian companies has not been completely tapped. I don\u2019t have much figures, but I wouldn\u2019t be surprised if the ad wallet\u2019s portion for online advertising is less than 5% on average for Indian businesses. Which given the online presence of NRIs and educated Indians is a very sad comment!<\/p>\n

In US, the dollars going for online ads has increased quite a lot over the years. New paradigms are coming in. Even more importantly, some companies have even made their Facebook or the YouTube page as their main corporate site! Given those kind of changes in thinking, Indian counterparts are years behind. And Media Houses are also in the old world.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn’t seem to be right!<\/p>\n","protected":false},"author":1517,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11019","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nIndia Media Houses and Online Advertising - in Medieval Times still!<\/title>\n<meta name=\"description\" content=\"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Media Houses and Online Advertising - in Medieval Times still!\" \/>\n<meta property=\"og:description\" content=\"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/\" \/>\n<meta property=\"og:site_name\" content=\"Drishtikone\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-09T23:29:27+00:00\" \/>\n<meta name=\"author\" content=\"Desh Kapoor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Desh Kapoor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/\",\"name\":\"India Media Houses and Online Advertising - in Medieval Times still!\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/#website\"},\"datePublished\":\"2011-11-09T23:29:27+00:00\",\"dateModified\":\"2011-11-09T23:29:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/e24bcebf9da3425dd595b71543245311\"},\"description\":\"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India Media Houses and Online Advertising – in Medieval Times still!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/\",\"name\":\"Drishtikone\",\"description\":\"Perspective on Life and World from Hindu and Indian standpoints\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/e24bcebf9da3425dd595b71543245311\",\"name\":\"Desh Kapoor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cc132f0b1d11236e6dc28b12e598a23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cc132f0b1d11236e6dc28b12e598a23?s=96&d=mm&r=g\",\"caption\":\"Desh Kapoor\"},\"description\":\"Making sense of the world via the perspective of Dharma and Hinduism. Drishtikone literally means \\\"View from an Angle\\\" in Hindi. It is a word used for \\\"Perspective\\\" in Hindi conversations.\",\"url\":\"https:\/\/www.patheos.com\/blogs\/drishtikone\/author\/drishtikone\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India Media Houses and Online Advertising - in Medieval Times still!","description":"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/","og_locale":"en_US","og_type":"article","og_title":"India Media Houses and Online Advertising - in Medieval Times still!","og_description":"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!","og_url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/","og_site_name":"Drishtikone","article_published_time":"2011-11-09T23:29:27+00:00","author":"Desh Kapoor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Desh Kapoor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/","url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/","name":"India Media Houses and Online Advertising - in Medieval Times still!","isPartOf":{"@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/#website"},"datePublished":"2011-11-09T23:29:27+00:00","dateModified":"2011-11-09T23:29:27+00:00","author":{"@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/e24bcebf9da3425dd595b71543245311"},"description":"As a small website owner, one thing always intrigues me about Indian News paper sites. They seem to have a proliferation of Google Ads and affiliate ads. That doesn't seem to be right!","breadcrumb":{"@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2011\/11\/india-media-houses-and-online-advertising-medieval-times-still\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.patheos.com\/blogs\/drishtikone\/"},{"@type":"ListItem","position":2,"name":"India Media Houses and Online Advertising – in Medieval Times still!"}]},{"@type":"WebSite","@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/#website","url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/","name":"Drishtikone","description":"Perspective on Life and World from Hindu and Indian standpoints","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patheos.com\/blogs\/drishtikone\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/e24bcebf9da3425dd595b71543245311","name":"Desh Kapoor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.patheos.com\/blogs\/drishtikone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cc132f0b1d11236e6dc28b12e598a23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cc132f0b1d11236e6dc28b12e598a23?s=96&d=mm&r=g","caption":"Desh Kapoor"},"description":"Making sense of the world via the perspective of Dharma and Hinduism. Drishtikone literally means \"View from an Angle\" in Hindi. It is a word used for \"Perspective\" in Hindi conversations.","url":"https:\/\/www.patheos.com\/blogs\/drishtikone\/author\/drishtikone\/"}]}},"_links":{"self":[{"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/posts\/11019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/users\/1517"}],"replies":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/comments?post=11019"}],"version-history":[{"count":0,"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/posts\/11019\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/media?parent=11019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/categories?post=11019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/drishtikone\/wp-json\/wp\/v2\/tags?post=11019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}