{"id":17550,"date":"2012-10-22T11:06:31","date_gmt":"2012-10-22T16:06:31","guid":{"rendered":"http:\/\/www.drishtikone.com\/?p=17550"},"modified":"2012-10-22T11:06:31","modified_gmt":"2012-10-22T16:06:31","slug":"fuzzy-math-of-indias-cell-phone-market-and-its-growth-potential","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2012\/10\/fuzzy-math-of-indias-cell-phone-market-and-its-growth-potential\/","title":{"rendered":"Fuzzy Math of India's Cell Phone Market and its Growth Potential"},"content":{"rendered":"\n<\/head>

\"\"India\u2019s total subscriber\u2019s base is 300 mn, but its mobile connections are over 900 mn (close to a bn) now.\u00a0 It follows the strange situation in the developing markets, where the ratio of SIM cards to users<\/a> of mobile devices stands at 2.2.<\/p>\n

India is a case in point. The country\u2019s 900m mobile connections (second only to China\u2019s) are in the hands of just 300m of its 1.2 billion people, the lowest proportion among big emerging economies. The GSMA estimates that India\u2019s mobile-subscriber base will grow by more than 50% in five years. As city-dwellers\u2019 mobile needs are satisfied, carriers will no doubt start covetously eyeing the relatively untapped rural market, where they have often feared to tread because of the costs of servicing customers in remote locations across a vast country.\u00a0China, too, has a way to go. At present, just 43% of Chinese are mobile subscribers. The number is expected to reach 52% in 2017, mirroring the world as a whole.<\/p><\/blockquote>\n

The subscribers in some of the developed countries, on the other hand see almost 100% penetration of population AND a ratio of SIM cards to Users being > 1.\u00a0 Europe, for example, has 1.8 as its ratio.\u00a0 So these countries have hit the limit.<\/p>\n

India \u2013 and, China, where the penetration is 43% \u2013 have a huge untapped market for the cell phone operators to enter.<\/p>\n

Meanwhile in the rest of the world, the addressable market<\/a> isn\u2019t that much and the growth isn\u2019t rising very high either.<\/p>\n

Not all of the world\u2019s unconnected masses are an immediate target for providers. The GSMA puts the global \u201caddressable\u201d population at just 4.7 billion (1.5 billion more than the current 3.2 billion unique subscribers). Of the remaining 2.3 billion, 1.5 billion live in pockets with poor or no network coverage, though this should fall to 1.1 billion by 2017. The other 800m include some elderly, disabled and cash-strapped unemployed, as well as the very young or incarcerated. The world\u2019s addressable population ought to swell by 300m over the next five years. But so will its legions of unconnected, expected to reach 2.4 billion in 2017.<\/p><\/blockquote>\n

\u00a0<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

India\u2019s total subscriber\u2019s base is 300 mn, but its mobile connections are over 900 mn (close to a bn) now.\u00a0 It follows the strange situation in the developing markets, where the ratio of SIM cards to users of mobile devices stands at 2.2. India is a case in point. The country\u2019s 900m mobile connections (second […]<\/p>\n","protected":false},"author":1517,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,33,74],"tags":[2293],"class_list":["post-17550","post","type-post","status-publish","format-standard","hentry","category-business","category-india","category-technology","tag-mobile-phone"],"yoast_head":"\nFuzzy Math of India's Cell Phone Market and its Growth Potential<\/title>\n<meta name=\"description\" content=\"India's total subscriber's base is 300 mn, but its mobile connections are over 900 mn (close to a bn) now.\u00a0 It follows the strange situation in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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