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{"id":18190,"date":"2012-11-20T11:46:47","date_gmt":"2012-11-20T17:46:47","guid":{"rendered":"http:\/\/www.drishtikone.com\/?p=18190"},"modified":"2012-11-20T11:46:47","modified_gmt":"2012-11-20T17:46:47","slug":"consumers-willing-to-trade-privacy-for-personalized-experience-via-social-media-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2012\/11\/consumers-willing-to-trade-privacy-for-personalized-experience-via-social-media-this-holiday-season\/","title":{"rendered":"Consumers willing to trade Privacy for Personalized Experience via Social Media this holiday season"},"content":{"rendered":"\n<\/head>

The Consumer attitudes are changing a lot!\u00a0 In a recent Accenture survey<\/a>, near 2\/3rd participants said that would trade increased privacy for more personalized offers \u2013 which means that people are willing to give their personal information to have a more personalized experience.\u00a0 The survey was done with 2000 adults in US and UK.\u00a0 93% people said that they would purchase from companies that use social media. \u00a0Nearly half of all respondents \u2013 49 percent \u2013 are receptive to their favorite stores or brands using their tracking data to inform their future purchases and make them aware of product availability.<\/p>\n

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