{"id":24140,"date":"2013-03-26T08:51:08","date_gmt":"2013-03-26T13:51:08","guid":{"rendered":"http:\/\/www.drishtikone.com\/?p=24140"},"modified":"2013-03-26T08:51:08","modified_gmt":"2013-03-26T13:51:08","slug":"great-news-per-capita-soda-consumption-in-us-down-to-1987-levels","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/drishtikone\/2013\/03\/great-news-per-capita-soda-consumption-in-us-down-to-1987-levels\/","title":{"rendered":"Great News: Per Capita Soda Consumption in US down to 1987 levels!"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><\/head><body><p>Some good news for the health activists and enthusiasts.\u00a0 People in US are consuming much less Soda now.\u00a0 In fact the levels are down to almost what they were 15-30 years back.\u00a0 The Soda consumption has declined 1.2% in 2012 \u2014 down to 1996 levels, with per capita consumption in the U.S. falling to 1987 levels as per the Beverage Digest.<\/p>\n<p>During the entire 1990s the Soda consumption was rising by 3%, before it slowed in 1999.<\/p>\n<p>It seems that Coke conntinues to rule this beverage market which is worth $77 billion.<\/p>\n<blockquote><p>Coke continues to rule the category, with a 17% share, according to Beverage Digest. Diet Coke holds a 9.4% share, while Pepsi ranks third with an 8.9% share. Despite <a href=\"http:\/\/adage.com\/article\/news\/pepsico-reset-shows-promise-year\/239858\/\" class=\" decorated-link\" target=\"_blank\" rel=\"nofollow\">promising signs<\/a> that <a title=\"Ad Age LookBook\" href=\"http:\/\/adage.com\/directory\/pepsico\/270\" class=\" decorated-link\" target=\"_blank\" rel=\"nofollow\">PepsiCo<\/a>\u2018s work to stabilize its beverage brands is working, regular Pepsi lost 0.3% share and Diet Pepsi lost 0.2% share. Meanwhile, Mtn Dew and Diet Mtn Dew, both PepsiCo brands, gained share.<\/p><\/blockquote>\n<p>This is good for the health system, since most of the deadly diseases today are related to obesity, which is directly impacted by Soda consumption in the population.<\/p>\n<p><a href=\"http:\/\/adage.com\/article\/news\/consumers-continue-snub-soda\/240536\/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage\" target=\"_blank\" class=\" decorated-link\" rel=\"nofollow\">Source<\/a><\/p>\n<p>Featured Image Credit: <a href=\"http:\/\/www.flickr.com\/photos\/starshaped\/5629680444\/\" target=\"_blank\" class=\" decorated-link\" rel=\"nofollow\">Flickr\/starshaped<\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px;height: 15px\"><a class=\"zemanta-pixie-a decorated-link\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none;float: right\" alt=\"Enhanced by Zemanta\" src=\"https:\/\/img.zemanta.com\/zemified_g.png?x-id=87f195e0-0388-47c3-9f2a-ee86471ae077\"><\/a><\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Some good news for the health activists and enthusiasts.\u00a0 People in US are consuming much less Soda now.\u00a0 In fact the levels are down to almost what they were 15-30 years back.\u00a0 The Soda consumption has declined 1.2% in 2012 \u2014 down to 1996 levels, with per capita consumption in the U.S. falling to 1987 [&hellip;]<\/p>\n","protected":false},"author":1517,"featured_media":24141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[519,831,832,1040,2333,2655,2656,3214],"class_list":["post-24140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-beverage-digest","tag-coca-cola","tag-coca-cola-company","tag-diet-pepsi","tag-mountain-dew","tag-pepsi","tag-pepsico","tag-soft-drink"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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