{"id":517,"date":"2008-10-06T13:08:00","date_gmt":"2008-10-06T12:08:00","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/epiphenom\/2008\/10\/ig-nobel-prize-for-ariely.html"},"modified":"2014-11-13T23:11:28","modified_gmt":"2014-11-13T22:11:28","slug":"ig-nobel-prize-for","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/epiphenom\/2008\/10\/ig-nobel-prize-for.html","title":{"rendered":"Ig Nobel prize for Ariely"},"content":{"rendered":"\n<\/head>

Back in March I blogged about a study showing that expensive magic is more effective<\/a>. Well, what do you know \u2013 the authors have just been awarded the Ig Nobel prize for Medicine<\/a> \u201cfor demonstrating that high-priced fake medicine is more effective than low-priced fake medicine\u201d!<\/p>\n

Over at Dawkins.net, Dawkins comments<\/a>:<\/p>\n

Dan Ariely\u2019s finding that more expensive fake medicines work better than cheaper fake medicines is an extremely interesting result, which explains a lot about human gullibility more generally. When missionaries started invading Africa, Catholic baptisms were more popular than Protestant ones, because you had to pay. A similar effect is notorious in the world of art dealing. Ariely\u2019s finding is, in my opinion a very important piece of psychological research, which is of academic as well as practical interes<\/p><\/blockquote>\n

AP news reports it like this<\/a>:<\/p>\n

Duke University behavioral economist Dan Ariely won an Ig Nobel for his study that found more expensive fake medicines work better than cheaper fake medicines.<\/p>\n

\u201cWhen you expect something to happen, your brain makes it happen,\u201d Ariely said.<\/p>\n

Ariely spent three years in a hospital after suffering third-degree burns over 70 percent of his body. He noticed some burn patients who woke in the night in extreme pain often went right back to sleep after being given a shot. A nurse confided to him the injections were often just saline solution.<\/p>\n

He says his work has implications for the way drugs are marketed. People often think generic medicine is inferior. But gussy it up a bit, change the name, make it appear more expensive, and maybe it will work better, he said. <\/p><\/blockquote>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Back in March I blogged about a study showing that expensive magic is more effective. Well, what do you know \u2013 the authors have just been awarded the Ig Nobel prize for Medicine \u201cfor demonstrating that high-priced fake medicine is more effective than low-priced fake medicine\u201d! Over at Dawkins.net, Dawkins comments: Dan Ariely\u2019s finding that […]<\/p>\n","protected":false},"author":2091,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-517","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nIg Nobel prize for Ariely<\/title>\n<meta name=\"description\" content=\"Back in March I blogged about a study showing that expensive magic is more effective. 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