{"id":1138,"date":"2007-12-24T10:43:00","date_gmt":"2007-12-24T10:43:00","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/2007\/12\/avp-r-another-irreverent-marketing-hook\/"},"modified":"2007-12-24T10:43:00","modified_gmt":"2007-12-24T10:43:00","slug":"avp-r-another-irreverent-marketing-hook","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2007\/12\/avp-r-another-irreverent-marketing-hook.html","title":{"rendered":"AVP-R — another irreverent marketing hook"},"content":{"rendered":"\n<\/head>

\"\"<\/a>
Four months ago<\/a>, I noted that there was a curious religious \u2014 or at least seasonal \u2014 element to the green-band trailer for Aliens Vs. Predator: Requiem<\/a><\/i>. As the trailer reached its climax, the Christmas carol \u2018Silent Night\u2019 played ethereally and ironically over images of various violent deeds, and a series of title cards told us \u201cthere will be no peace on Earth\u201d this holiday season.<\/span><\/p>\n

Now, Lou Lumenick<\/a> of the New York Post<\/i> notes that the studio behind the film is explicitly positioning it as a rival to one denomination\u2019s religious observances:<\/p>\n

20th Century Fox offers a novel alternative to midnight mass on Christmas Eve: midnight showings of \u201cAliens vs. Predator: Requieum\u201d an 86-minute horror sequel starring nobody you ever heard of but featuring a cross between the titular creatures. Moviegoers at the Union Square in Manhattan and the Chinese Theater in LA will receive T-shirts emblazoned with \u201cI survived Midnight-Mass-Acre Christmas Eve 2007.\u201d Classy! Does Bill Donohue<\/a><\/b> know about this?<\/p><\/blockquote>\n

I am neither Catholic nor a fan of the Alien Vs. Predator<\/i> movies \u2014 I love the first two Alien<\/i> movies<\/a>, but not the sequels, and I thought the first cross-over film was pretty bad<\/a>, though tolerable if you really lowered your expectations \u2014 so I can\u2019t say the new movie\u2019s release pattern clashes with anything on my<\/i> schedule. I might see it out of curiosity, though, somewhere down the road.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Four months ago, I noted that there was a curious religious \u2014 or at least seasonal \u2014 element to the green-band trailer for Aliens Vs. Predator: Requiem. As the trailer reached its climax, the Christmas carol \u2018Silent Night\u2019 played ethereally and ironically over images of various violent deeds, and a series of title cards told […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1138","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAVP-R -- another irreverent marketing hook<\/title>\n<meta name=\"description\" content=\"Four months ago, I noted that there was a curious religious -- or at least seasonal -- element to the green-band trailer for Aliens Vs. 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