{"id":1419,"date":"2007-08-10T20:26:00","date_gmt":"2007-08-10T20:26:00","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/2007\/08\/product-placements-throughout-history\/"},"modified":"2007-08-10T20:26:00","modified_gmt":"2007-08-10T20:26:00","slug":"product-placements-throughout-history","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2007\/08\/product-placements-throughout-history.html","title":{"rendered":"Product placements throughout history."},"content":{"rendered":"\n<\/head>

The ScreenGrab<\/a> has posted a top ten list of \u201cThe Most Notable Product Placements in Movie History\u201d. Most of the examples come from the past quarter-century, though the oldest specimen is the Pan Am logo on the spacecraft in 2001: A Space Odyssey<\/a><\/i> (1968; my comments<\/a>). The list begins<\/a> with the following statement:<\/span><\/p>\n

It\u2019s hard to think that there was a time when movies and TV didn\u2019t regularly feature major subplots touting the life-affirming, alien-attracting, desert-island-loneliness-averting, catastrophic-explosion-shielding properties of popular consumer products. But it\u2019s true. Once upon a time, when a character pulled out a can of beer from a fridge, that can was simply marked \u201cBeer.\u201d . . .<\/p><\/blockquote>\n

This is probably very true. But brand names did pop up in films way back when. I remember being quite startled when I saw Horse Feathers<\/a><\/i> (1932) in a theatre some years ago, and a woman falls out of a rowboat and cries out for a \u201clifesaver\u201d, prompting Groucho Marx to pull out a roll of you-can-guess-the-brand candy. Did the makers of Life Savers<\/a> pay<\/i> to have their candy seen in a Marx Brothers movie? Maybe, maybe not, but either way, I\u2019m sure the appearance of their product in that film didn\u2019t hurt<\/i> their sales.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

The ScreenGrab has posted a top ten list of \u201cThe Most Notable Product Placements in Movie History\u201d. Most of the examples come from the past quarter-century, though the oldest specimen is the Pan Am logo on the spacecraft in 2001: A Space Odyssey (1968; my comments). The list begins with the following statement: It\u2019s hard […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nProduct placements throughout history.<\/title>\n<meta name=\"description\" content=\"The ScreenGrab has posted a top ten list of "The Most Notable Product Placements in Movie History". 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