{"id":14217,"date":"2014-02-28T11:31:20","date_gmt":"2014-02-28T19:31:20","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/?p=14217"},"modified":"2014-03-31T12:16:45","modified_gmt":"2014-03-31T19:16:45","slug":"the-noah-marketing-campaign-adds-a-disclaimer","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2014\/02\/the-noah-marketing-campaign-adds-a-disclaimer.html","title":{"rendered":"The Noah<\/i> marketing campaign adds a disclaimer"},"content":{"rendered":"\n<\/head>

\"\"<\/a>Two years ago, when Paramount Pictures first announced that it was producing Darren Aronofsky\u2019s Noah<\/a><\/i>, the studio said the film would be \u201ca close adaptation of the Biblical story<\/a>\u201d. Now, after a couple weeks of sometimes baffling controversy, the studio is taking a different tack, announcing yesterday that it will add a disclaimer<\/a> to many of the upcoming ads and trailers<\/a> for the film to clarify that it is an \u201cimaginative\u201d adaptation of the story and not a \u201cliteral\u201d one.<\/p>\n

The Wrap<\/a>, for its part, reports that the disclaimer has been added to the film as well, though neither of the trade papers linked above support that claim.<\/p>\n

The disclaimer itself will read:<\/p>\n

The film is inspired by the story of Noah. While artistic license has been taken, we believe that this film is true to the essence, values, and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.<\/p><\/blockquote>\n

We\u2019ve seen these sorts of disclaimers before. In fact, this is almost exactly identical to the disclaimer that appeared<\/a> at the beginning of The Prince of Egypt<\/a><\/i> (1998):<\/p>\n

\"\"<\/a><\/p>\n

But we saw something similar at the beginning of each episode of The Bible<\/a><\/i> (2013), too:<\/p>\n

\"\"<\/a><\/p>\n

The Noah<\/i> disclaimer may be different from the others, though, not just because it might not appear in the film itself, but also because it has been attached to the marketing materials after weeks, if not months, of long-simmering controversy over the content of the movie. It seems like a reaction<\/i> to a marketing problem, in other words, rather than a natural outgrowth of the film\u2019s awareness campaign.<\/p>\n

The disclaimer was added to the film\u2019s marketing campaign at the suggestion of National Religious Broadcasters CEO Jerry Johnson, who led a panel discussion of the film<\/a> last Sunday. The trade papers quote him as saying: \u201cWe are grateful that Paramount is striving, with this disclaimer, to strike a proper balance between artistic creativity, character development, and honoring the sacred Scripture.\u201d<\/p>\n

At least no one used the words \u201cbiblical accuracy<\/a>\u201d this time.<\/p>\n

Noah<\/i> has at least one thing going for it: According to a survey conducted by the online ticket vendor Fandango, about three quarters of the people who have bought tickets for Son of God<\/a><\/i> (which opened today) \u2014 many of whom don\u2019t normally go to movies \u2014 say they plan to see Noah<\/i> as well<\/a> when it opens four weeks from now.<\/p>\n

About 76% of the thousand people surveyed said they intended to see Noah<\/i>, which was slightly behind the percentage that said they were interested<\/i> in seeing Heaven Is for Real<\/a><\/i> (83%) and Exodus<\/a><\/i> (82%); however, the survey did not ask participants whether they actually planned<\/i> to see those latter two films.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Two years after Paramount Pictures announced that Darren Aronofsky’s film would be a “close” adaptation of the biblical story, the studio is now cautioning viewers that the film does take some “artistic license”.<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,743,1629,1937,63,15,1421],"class_list":["post-14217","post","type-post","status-publish","format-standard","hentry","category-blog","tag-bible-2013","tag-exodus-2015","tag-heaven-is-for-real","tag-jerry-johnson","tag-noah-2014","tag-prince-of-egypt","tag-son-of-god"],"yoast_head":"\nThe Noah marketing campaign adds a disclaimer<\/title>\n<meta name=\"description\" content=\"Two years after Paramount Pictures announced that Darren Aronofsky's film would be a "close" adaptation of the biblical story, the studio is now cautioning viewers that the film does take some "artistic license".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2014\/02\/the-noah-marketing-campaign-adds-a-disclaimer.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Noah marketing campaign adds a disclaimer\" \/>\n<meta property=\"og:description\" content=\"Two years after Paramount Pictures announced that Darren Aronofsky's film would be a "close" adaptation of the biblical story, the studio is now cautioning viewers that the film does take some "artistic license".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2014\/02\/the-noah-marketing-campaign-adds-a-disclaimer.html\" \/>\n<meta property=\"og:site_name\" content=\"FilmChat\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-28T19:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-31T19:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wp.patheos.com.s3.amazonaws.com\/blogs\/filmchat\/files\/2014\/02\/Noah-n-33331-edit-300x180.jpg\" \/>\n<meta name=\"author\" content=\"Peter T. 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