![\"\"](\"https:\/\/photos1.blogger.com\/x\/blogger\/7991\/933\/1600\/567233\/bridgetoterabithia5.jpg\")
<\/a>The New York Times<\/a><\/i> ran a story yesterday on the misleading ad campaign<\/a> for Disney and Walden Media\u2019s new version of Bridge to Terabithia<\/a><\/i> \u2014 and along the way, they cite my interview<\/a> with Katherine Paterson, though without quoting the exact words:<\/span><\/p>\n
The reviews are in for \u201cBridge to Terabithia,\u201d a new children\u2019s film from Walt Disney and Walden Media: loved the movie, hated the trailer. . . .<\/p>\n
Advertising campaigns for movies present a carefully edited, and often misleading, glimpse of the films they promote. But a funny thing happened after some fans began seeing advance screenings of \u201cBridge to Terabithia,\u201d which opened Friday: Bloggers started telling people to ignore the ads and see the movie, as did both Ms. Paterson and the film\u2019s director. . . .<\/p>\n
Ms. Paterson, who was not involved in making the film but whose son David was a producer and screenwriter, said on the Web site ChristianityToday.com that she was telling everyone to avoid seeing the trailers. The film\u2019s director, Gabor Csupo, said that the filmmakers \u201chad nothing to do with that promotion,\u201d and that the film \u201cis not a Harry Potter<\/a> kind of a movie.\u201d . . .<\/p><\/blockquote>\n
I must admit, the ads may have done their job, inasmuch as Bridge to Terabithia<\/i>, with $22.6 million, had easily the highest opening weekend of any Walden Media<\/a> film that doesn\u2019t have the word \u201cNarnia<\/a>\u201d in the title. The previous record was held by either Ray<\/a><\/i> (2004; $20 million), which was produced by Walden\u2019s subsidiary Bristol Bay, or Holes<\/a><\/i> (2003; $16.3 million), which was produced by Walden proper. And if the good reviews and word-of-mouth keep the movie going, Bridge to Terabithia<\/i> may even surpass the lifetime gross of Charlotte\u2019s Web<\/a><\/i>, which is currently Walden\u2019s top- grossing non-Narnian film, with $81.5 million and counting.<\/p>\n
But still, those ads did suck. And I still wish the movie hadn\u2019t made those ads possible by deviating from the book as much as it did.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
The New York Times ran a story yesterday on the misleading ad campaign for Disney and Walden Media\u2019s new version of Bridge to Terabithia \u2014 and along the way, they cite my interview with Katherine Paterson, though without quoting the exact words: The reviews are in for \u201cBridge to Terabithia,\u201d a new children\u2019s film from […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1701","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
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