{"id":2140,"date":"2006-07-26T14:35:00","date_gmt":"2006-07-26T14:35:00","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/2006\/07\/finally-an-end-to-the-da-vinci-craze\/"},"modified":"2006-07-26T14:35:00","modified_gmt":"2006-07-26T14:35:00","slug":"finally-an-end-to-the-da-vinci-craze","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/07\/finally-an-end-to-the-da-vinci-craze.html","title":{"rendered":"Finally, an end to the Da Vinci craze"},"content":{"rendered":"\n<\/head>

The Associated Press<\/a> reports that, after three and a half years of hype and controversy, the mania for all things Da Vinci Code<\/a><\/i> may finally be coming to an end, having peaked with the movie:<\/span><\/p>\n

\u201cThe Da Vinci Code\u201d itself is still a best seller, in the top 5 on The New York Times\u2019 paperback fiction list, but no longer can a book simply be compared to Brown\u2019s and expect to catch on. Noting a drop in demand, Barnes & Noble is taking down the special display tables dedicated to \u201cDa Vinci Code\u201d games, puzzles and related books. Publishers also report a decline in the number of proposals that cite \u201cDa Vinci\u201d similarities.<\/p>\n

\u201cThere was a point where I felt like every week I was getting something that mentioned `The Da Vinci Code,\u2019 and that has fallen off,\u201d says Mitch Hoffman, a senior editor at Dutton Books, an imprint of Penguin Group USA that published Raymond Khoury\u2019s \u201cThe Last Templar,\u201d a best-selling novel that came out in January.<\/p>\n

Hoffman and others refer to a \u201cmaturing\u201d of the market. They note that \u201cThe Da Vinci Code\u201d didn\u2019t invent the religious\/historical thriller, and they expect the genre to continue as it once did, with books failing or succeeding on their own, as opposed to being tied to the fortunes of \u201cThe Da Vinci Code.\u201d<\/p>\n

\u201cI think the best parallel is the rise of legal thrillers,\u201d Hoffman says. \u201cLawyers were writing thrillers before John Grisham and Scott Turow, but the perceived market coalesced in their wake. Over time, it\u2019s the authors who deliver the goods that readers come back to.\u201d<\/p>\n

One sign of maturity: a reluctance to compare a book to \u201cThe Da Vinci Code.\u201d Barnes & Noble\u2019s Hensley notes a shift in the promotion for Brad Meltzer\u2019s \u201cBook of Fate,\u201d a thriller about a young political aide coming out this fall.<\/p>\n

During the annual booksellers convention, held about the time the movie was released, publisher Warner Books emphasized its \u201cDa Vinci\u201d-like elements: ancient Masonic symbols, a code devised by Thomas Jefferson. Now, Hensley says, Warner highlights the track record of Meltzer, author of such popular legal-political thrillers as \u201cThe Tenth Justice\u201d and \u201cThe Millionaires.\u201d<\/p>\n

\u201cThey\u2019re a smart publisher, so they\u2019re probably backing away from it,\u201d she says.<\/p><\/blockquote>\n

If book-industry types are, indeed, moving away from Da Vinci<\/i> hype, it will be interesting to see just what kind of attention the next book<\/a> in Dan Brown\u2019s Robert Langdon series gets. Or, for that matter, to see how far the development of that movie version<\/a> of Angels & Demons<\/a><\/i>, the first of the Robert Langdon books, gets.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

The Associated Press reports that, after three and a half years of hype and controversy, the mania for all things Da Vinci Code may finally be coming to an end, having peaked with the movie: \u201cThe Da Vinci Code\u201d itself is still a best seller, in the top 5 on The New York Times\u2019 paperback […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2140","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFinally, an end to the Da Vinci craze<\/title>\n<meta name=\"description\" content=\"The Associated Press reports that, after three and a half years of hype and controversy, the mania for all things Da Vinci Code may finally be coming to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/07\/finally-an-end-to-the-da-vinci-craze.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finally, an end to the Da Vinci craze\" \/>\n<meta property=\"og:description\" content=\"The Associated Press reports that, after three and a half years of hype and controversy, the mania for all things Da Vinci Code may finally be coming to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/07\/finally-an-end-to-the-da-vinci-craze.html\" \/>\n<meta property=\"og:site_name\" content=\"FilmChat\" \/>\n<meta property=\"article:published_time\" content=\"2006-07-26T14:35:00+00:00\" \/>\n<meta name=\"author\" content=\"Peter T. 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