{"id":2345,"date":"2006-03-15T10:32:00","date_gmt":"2006-03-15T10:32:00","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/2006\/03\/al-gore-goes-looking-for-passion-dollars\/"},"modified":"2006-03-15T10:32:00","modified_gmt":"2006-03-15T10:32:00","slug":"al-gore-goes-looking-for-passion-dollars","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/03\/al-gore-goes-looking-for-passion-dollars.html","title":{"rendered":"Al Gore goes looking for “Passion dollars”"},"content":{"rendered":"\n<\/head>

Ever since The Passion of the Christ<\/a><\/i> (2004) came out of nowhere and conquered the box office, Hollywood has been looking for ways to rake in more of those \u201cPassion<\/i> dollars<\/a>\u201c.<\/span><\/p>\n

Now, says the Hollywood Reporter<\/a><\/i>, former U.S. Vice President Al Gore<\/a> is pursuing this market on behalf of his global-warming documentary An Inconvenient Truth<\/a><\/i>:<\/p>\n

\u201cWhat we have found about this movie is (that) the word-of-mouth gets people to come in and see it and bring others to come see it,\u201d Gore said.<\/p>\n

The film\u2019s marketing team will take a page from \u201cThe Passion of the Christ\u201d and \u201cThe Chronicles of Narnia: The Lion, the Witch & the Wardrobe\u201d and target the faith-based groups that helped make those pictures box office hits. Gore said Paramount also will pursue environmental and business groups to boost awareness of the Davis Guggenheim-directed documentary.<\/p><\/blockquote>\n

There are, of course, other factors at work here besides the purely commercial quest for \u201cPassion<\/i> dollars\u201d. Environmentalists have been wooing evangelicals<\/a> for some time, hoping to use their political clout; and recent evangelical environmental campaigns have been overseen by Fenton Communications<\/a>, the firm behind MoveOn.org, which also teamed up with Al Gore to promote the environmentally-themed blockbuster The Day after Tomorrow<\/a><\/i> (2004; my review<\/a>). So there are some links there already.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Ever since The Passion of the Christ (2004) came out of nowhere and conquered the box office, Hollywood has been looking for ways to rake in more of those \u201cPassion dollars\u201c. Now, says the Hollywood Reporter, former U.S. Vice President Al Gore is pursuing this market on behalf of his global-warming documentary An Inconvenient Truth: […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2345","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAl Gore goes looking for "Passion dollars"<\/title>\n<meta name=\"description\" content=\"Ever since The Passion of the Christ (2004) came out of nowhere and conquered the box office, Hollywood has been looking for ways to rake in more of those\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/03\/al-gore-goes-looking-for-passion-dollars.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al Gore goes looking for "Passion dollars"\" \/>\n<meta property=\"og:description\" content=\"Ever since The Passion of the Christ (2004) came out of nowhere and conquered the box office, Hollywood has been looking for ways to rake in more of those\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2006\/03\/al-gore-goes-looking-for-passion-dollars.html\" \/>\n<meta property=\"og:site_name\" content=\"FilmChat\" \/>\n<meta property=\"article:published_time\" content=\"2006-03-15T10:32:00+00:00\" \/>\n<meta name=\"author\" content=\"Peter T. 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