{"id":2553,"date":"2005-10-13T09:48:00","date_gmt":"2005-10-13T09:48:00","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/filmchat\/2005\/10\/narnia-soundtrack-strategy-backfiring\/"},"modified":"2005-10-13T09:48:00","modified_gmt":"2005-10-13T09:48:00","slug":"narnia-soundtrack-strategy-backfiring","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/filmchat\/2005\/10\/narnia-soundtrack-strategy-backfiring.html","title":{"rendered":"Narnia soundtrack strategy backfiring?"},"content":{"rendered":"\n<\/head>

The first of four planned Narnia soundtracks<\/a> came out last week \u2014 the Christian one<\/a>, as it happens \u2014 and the New York Times<\/a><\/i> reports that Disney\u2019s marketing strategy may backfire:<\/span><\/p>\n

The spiritual character of \u201cNarnia\u201d is being reinforced with the debut on the charts last week of a Christian pop album of music inspired by the film. But prospects for a previously announced secular soundtrack now seem cloudy, executives involved in the process say. Disney executives say that at the very least the CD will be delayed beyond its planned Oct. 25 release.<\/p>\n

Mitchell Leib, president of music for Disney\u2019s Buena Vista film unit, said he still expected to assemble and release a secular soundtrack before the film\u2019s Dec. 9 opening. But he cited production snags. He said he was still awaiting a recording by the rock band Evanescence that is intended as the film\u2019s closing song. He added that planning had also been complicated by last-minute decisions about how music will be used in the complex, special-effects-laden film.<\/p>\n

The Christian-oriented album\u2019s status as the only \u201cNarnia\u201d musical project in the marketplace, for now at least, could upset the studio\u2019s plan to balance two audiences. \u201cIf they go ahead and release only the one soundtrack, I think they\u2019re risking being identified as turning toward a blatantly religious company, which does turn some people away,\u201d said Chris Ahrens, founding editor of Risen, a San Diego-based lifestyle magazine that explores the spiritual beliefs of entertainment figures. On the other hand, Mr. Ahrens said, if the music strikes a chord in the Christian market, \u201cI think that\u2019s huge for Disney in terms of the movie audience.\u201d He added, \u201cIt seems like a huge gamble.\u201d<\/p>\n

The absence of the secular album could represent a golden opportunity for the Christian-music unit of EMI Group, the label that released the \u201cNarnia\u201d album, and the contemporary Christian genre in general.<\/p><\/blockquote>\n

So, whereas Christian artists were once represented on all three Prince of Egypt<\/a><\/i> soundtracks, they have now been ghetto-ized on their own Chronicles of Narnia<\/i> album, and they may even get a chance to crowd the secular album out of the market.<\/p>\n

Jeffrey Overstreet<\/a>, who is much more passionate about music than I could ever hope to be, is, quite rightly, steamed.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

The first of four planned Narnia soundtracks came out last week \u2014 the Christian one, as it happens \u2014 and the New York Times reports that Disney\u2019s marketing strategy may backfire: The spiritual character of \u201cNarnia\u201d is being reinforced with the debut on the charts last week of a Christian pop album of music inspired […]<\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNarnia soundtrack strategy backfiring?<\/title>\n<meta name=\"description\" content=\"The first of four planned Narnia soundtracks came out last week -- the Christian one, as it happens -- and the New York Times reports that Disney's\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2005\/10\/narnia-soundtrack-strategy-backfiring.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narnia soundtrack strategy backfiring?\" \/>\n<meta property=\"og:description\" content=\"The first of four planned Narnia soundtracks came out last week -- the Christian one, as it happens -- and the New York Times reports that Disney's\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/filmchat\/2005\/10\/narnia-soundtrack-strategy-backfiring.html\" \/>\n<meta property=\"og:site_name\" content=\"FilmChat\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-13T09:48:00+00:00\" \/>\n<meta name=\"author\" content=\"Peter T. 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