{"id":18046,"date":"2014-02-20T05:45:22","date_gmt":"2014-02-20T10:45:22","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/geneveith\/?p=18046"},"modified":"2014-02-19T18:48:55","modified_gmt":"2014-02-19T23:48:55","slug":"music-and-politics","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/","title":{"rendered":"Music and Politics"},"content":{"rendered":"\n<\/head>

Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.\u00a0 They plan to use this information to sell political advertising.<\/p>\n

Why would candidates buy advertising to attract voters who already are likely to vote for them?<\/p>\n

At any rate, after the jump, read how internet sites are trying to get into your head so as to target you for advertisers.<\/p>\n

And then we can play a game.\u00a0 What are some politically conservative songs?\u00a0 What are some politically liberal songs?<\/p>\n

From Pandora Knows How You\u2019ll Vote, and It\u2019s Not Keeping Your Secret \u2013 NationalJournal.com<\/a>:<\/p>\n

Sick of campaign ads on the radio? Don\u2019t plan on turning to Pandora to get a break from this fall\u2019s election-commercial frenzy.<\/p>\n

\n

The music streaming service announced last week it is launching targeted advertising\u2014allowing candidates to reach voters based on age, location, and music preference. According to Pandora, that information can tell with 75-80 percent accuracy how a person will vote.<\/p>\n

\u201cWhat we\u2019re trying to do is make it so that the targeting that\u2019s selected by these campaigns is \u2026 reaching the right groups,\u201d said Pandora\u2019s Jack Krawczyk. The company\u2019s advertising system weights its results based on users\u2019 ZIP codes; an area that voted 60 percent for Obama will have that factored into its residents\u2019 voting probabilities.<\/p>\n

Then Pandora looks at your music. Listen to a lot of country? You\u2019re probably a strong Republican voter. Prefer jazz? You likely vote Democrat. Classic rock or hip-hop? Well, you\u2019re a little harder to pin down\u2014but that might be just what ad-makers are looking for.<\/p>\n

Pandora is the latest content provider to try to cash in on political operatives\u2019 desire for precision messaging. DirecTV and Dish Network are offering \u201caddressable advertising\u201d for statewide campaigns, allowing candidates to tailor a message down to the neighborhood level.<\/p>\n

But just because an algorithm thinks it knows how you\u2019ll vote, do you really want to get bombarded with campaign ads for your (probable) candidate of choice? Do you lay off the hip-hop so the computer doesn\u2019t identify you as a coveted swing voter?<\/p>\n

It\u2019s not that Pandora hasn\u2019t played host to campaign ads before. But the voter targeting makes it more likely campaigns will look to it as a worthwhile advertising investment. The more a campaign knows about you, the harder it\u2019s willing to work to pursue your vote\u2014more knowledge gives operatives a better idea of where they\u2019re investing their money.<\/p>\n

\u00a0<\/p>\n<\/div>\n<\/blockquote><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.\u00a0 They plan to use this information to sell political advertising. Why would candidates buy advertising to attract voters who already are likely to vote for them? At any rate, after the jump, read how […]<\/p>\n","protected":false},"author":1281,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,32,36,44],"tags":[215,3024,3025],"class_list":["post-18046","post","type-post","status-publish","format-standard","hentry","category-media","category-music","category-politics","category-technology","tag-art-and-politics","tag-internet-marketing","tag-political-advertising"],"yoast_head":"\nMusic and Politics<\/title>\n<meta name=\"description\" content=\"Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.\u00a0 They plan to use this\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music and Politics\" \/>\n<meta property=\"og:description\" content=\"Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.\u00a0 They plan to use this\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/\" \/>\n<meta property=\"og:site_name\" content=\"Cranach\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/cranachblog\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-20T10:45:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-19T23:48:55+00:00\" \/>\n<meta name=\"author\" content=\"Gene Veith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Veith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/\",\"name\":\"Music and Politics\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/#website\"},\"datePublished\":\"2014-02-20T10:45:22+00:00\",\"dateModified\":\"2014-02-19T23:48:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/#\/schema\/person\/f9ca8670bcc51908a78994c0484dbfa1\"},\"description\":\"Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.\u00a0 They plan to use this\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/2014\/02\/music-and-politics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Music and Politics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/\",\"name\":\"Cranach\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/#\/schema\/person\/f9ca8670bcc51908a78994c0484dbfa1\",\"name\":\"Gene Veith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/geneveith\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/054d79faea5d476edd8f99e5f14fb17f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/054d79faea5d476edd8f99e5f14fb17f?s=96&d=mm&r=g\",\"caption\":\"Gene Veith\"},\"description\":\"Gene Edward Veith, Jr. is a writer and retired literature professor, serving as Provost Emeritus at Patrick Henry College. 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