The problem with global warming, some environmentalists believe, is \u201cglobal warming.\u201d<\/p>\n
The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.<\/p>\n
Instead of grim warnings about global warming, the firm advises, talk about \u201cour deteriorating atmosphere.\u201d Drop discussions of carbon dioxide and bring up \u201cmoving away from the dirty fuels of the past.\u201d Don\u2019t confuse people with cap and trade; use terms like \u201ccap and cash back\u201d or \u201cpollution reduction refund.\u201d<\/p>\n
\nEcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. A summary of the group\u2019s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders.\n<\/div>\n<\/blockquote><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
In our continuing series on attempts to get people behind policies by changing the language, a secret memo from some environmentalist activists is calling for ditching terms like \u201cglobal warming\u201d. From the New York Times: The problem with global warming, some environmentalists believe, is \u201cglobal warming.\u201d The term turns people off, fostering images of shaggy-haired […]<\/p>\n","protected":false},"author":1281,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,33],"tags":[],"class_list":["post-2180","post","type-post","status-publish","format-standard","hentry","category-language","category-nature"],"yoast_head":"\n
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