{"id":36196,"date":"2018-08-02T05:45:33","date_gmt":"2018-08-02T09:45:33","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/geneveith\/?p=36196"},"modified":"2018-07-30T16:49:06","modified_gmt":"2018-07-30T20:49:06","slug":"the-world-does-need-more-cowboys","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/geneveith\/2018\/08\/the-world-does-need-more-cowboys\/","title":{"rendered":"The World Does Need More Cowboys"},"content":{"rendered":"\n<\/head>

\"\"<\/a><\/p>\n

The University of Wyoming has put out an advertising initiative with the slogan \u201cThe World Needs More Cowboys.\u201d\u00a0 This has sparked outrage on the grounds that the figure of the cowboy is racist and sexist, an emblem of white privilege and toxic masculinity.<\/p>\n

This, even though the university ads will show pictures accompanying the slogan of University of Wyoming students\u2013whose mascot is \u201cCowboy\u201d and \u201cCowgirl\u201d<\/em>\u2013in non-traditional roles.\u00a0 \u201cEvery time that slogan is used in any of our materials, there will be an accompanying image or images that are not the traditional idea of a cowboy,\u201d said a university spokesman.\u00a0 \u201cThat\u2019s why this campaign works \u2014 it\u2019s the\u00a0dissonance<\/em>\u00a0[emphasis mine] between the term \u2018cowboy\u2019 and the image that draws attention.\u201d\u00a0 So these \u201ccowboys\u201d will be suitably diverse individuals working in labs, creating works of art, and, in the words of an article on the controversy, \u201cbasically engaging in every vocation under the sun except moving cattle on horseback.\u201d<\/p>\n

\n

That article<\/a> was written for The Federalist<\/em>\u00a0by my former colleague and fellow Patrick Henry College literature professor Cory Grewell.\u00a0 He shows, first of all, just how ignorant<\/em> the critics of the cowboy slogan are.\u00a0 And that it is precisely the traditional<\/em> figure of the cowboy that should commend itself to those who purport to care about social justice.<\/p>\n

From Cory Grewell, If You Think Cowboys Are a Symbol of Racism and Sexim, You Are Ignorant<\/a>:<\/p>\n

The faculty\u2019s charge that cowboys lack diversity is particularly ironic because, in the pantheon of Western culture\u2019s heroes, the cowboy is probably the least exclusive of them all. This is particularly so along the lines of race, class, and sex that identity politics prizes so much.<\/p>\n

The cowboy, is, for instance, just about the only lower-class hero in Western mythos. Cowboys don\u2019t come from the aristocracy. Stereotypically, they want nothing to do with money, unless it can be won at a poker table.<\/p>\n

Virtually every other Western mythic hero has come from the upper classes. Knights in shining armor in the Middle Ages were always aristocrats, or related thereto. Greek and Roman heroes were kings and patricians. Not so the cowboy. The cowboy is by definition salt of the earth.<\/p>\n

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\u00a0The idea that the cowboy is sexist, seemingly UW professor\u00a0Christine Porter<\/a>\u2019s biggest objection to the new slogan, is equally unfounded. Annie Oakley and Calamity Jane are turning in their graves at this suggestion that somehow the legendary figure of the cowboy excludes women. To speak of cowgirls in the here and now, you\u2019d be hard-pressed to find a girl raised on a ranch in the American West who doesn\u2019t play an integral role in working her family\u2019s cattle.<\/div>\n<\/div>\n<\/div>\n

Nor, finally, is the cowboy of American legend inherently racist, as is evidenced by, among other things, the inventor of modern steer wrestling,\u00a0Bill Pickett<\/a>\u2019s, role in developing the rodeo. Although a fictional character, the figure of Deets from Larry McMurtry\u2019s \u201cLonesome Dove\u201d is also notably not out of place as a legendary cowboy in the fabric of the novel that gives him birth.<\/p>\n

A little research would also reveal that the American cowboy is arguably derived almost entirely from its predecessor, the Mexican vaquero. According to\u00a0Merriam-Webster<\/a>, the term \u201cbuckaroo\u201d is most likely derived from the Spanish vaquero. Thus, the construct of the \u201cstereotypical cowboy\u201d that the UW faculty so strenuously objects to as racist and sexist is not so much the cowboy as it exists in the American imagination as it is the lazy product of their own cultural ignorance.<\/p>\n

[Keep reading. . .]<\/a><\/p><\/blockquote>\n

Cory goes on to unpack what the cowboy figure\u2013one of the foundational heroes of American culture\u2013means<\/em>.\u201dThe cowboy embodies the virtues of toughness, self-sufficiency, and courage. He embodies pride and self-sacrifice. Above all, perhaps, the legendary cowboy embodies\u00a0grit<\/em>.\u201d\u00a0 And these are qualities that are greatly needed in America, particularly American universities, today.<\/p>\n

Which raises another issue:\u00a0 Have you noticed that cowboys and the \u201cwestern genre\u201d have pretty much disappeared from today\u2019s\u00a0 popular culture?\u00a0 With the exception of dark, ironic depictions designed to undermine what westerns used to stand for?\u00a0 What does it mean when a culture is reduced to mocking and erasing its heroes?<\/p>\n

\u00a0<\/p>\n

Photo:\u00a0 Nebraska Cowboys by Solomon D. Butcher (Nebraska State Historical Society) [Public domain], via Wikimedia Commons<\/em><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p><\/blockquote>\n<\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

The University of Wyoming has put out an advertising initiative with the slogan \u201cThe World Needs More Cowboys.\u201d\u00a0 This has sparked outrage on the grounds that the figure of the cowboy is racist and sexist, an emblem of white privilege and toxic masculinity. 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